Philippines, television

Let the Ratings War Begin

ABS-CBN and GMA 7 claimed network supremacy in the past five years based on ratings from Kantar Media and AGB Nielsen, respectively. (Photo credit: Starmometer.com)

Since ABS-CBN accused AGB Nielsen of tampering with its ratings in 2007, they have been subscribing to Kantar Media as its main ratings provider. And since they started their subscription to Kantar, the network has claimed to achieve higher ratings than that of competitor GMA 7 based on Kantar Media’s data. On the contrary, GMA 7 continued to claim ratings leadership in most areas using data from AGB Nielsen. With both media giants claiming their right to be the number one television station in the Philippines based on their respective data from their ratings providers, does it make sense to make claims such as this?

GMA’s No. 1 ‘supremacy’ comes from their afternoon programming, whose block included the 34-year old variety program Eat! Bulaga, its Afternoon Prime series of teleseryes, showbiz talk shows such as Startalk, and public service programs such as Wish Ko Lang. Prior to ABS-CBN’s move to Kantar, its evening programs have been traditionally high-rated. But since the move, ABS-CBN claimed to dominate nightly programming, which included TV Patrol, its Primetime Bida series of teleseryes, Maalala Mo Kaya on Saturdays, and Ganda Gabi Vice on Sundays. And when ‘Be Careful With My Heart’ started airing on late mornings in mid-2012, its cheerful and infectious storyline started taking over a majority of TV sets by the end of the year. As for a new giant in TV5, they are still tinkering with their programming lineup in an attempt to challenge ABS-CBN and GMA 7.

For over 50 years, both networks have pushed each other to the limits in an effort to produce high-quality programming to all walks of life. But claiming to be the number one network in the country is not the answer. Viewers have their own choice of programs to watch, so it is up to them to watch any program they like, as long as they enjoy it.

 

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