Boring Game of Cat and Mouse

Cartoon Network needs to thrive and adapt to a new generation with younger cartoons such as Adventure Time, in order to survive.

Tom and Jerry are a legend. They have been around for over 70 years, and has stood the test of time. However, it is becoming clear that I grew bored watching this cartoon, and I always wanted this program to be relegated to the late nights/early morning slot where there are only a few people awake at this time.

I don’t understand why Cartoon Network continues to air the program during the daylight hours, considering that the shorts are 65 years old on average. For those who watch the program, the premise is always simple : a cat named Tom is chasing a mouse named Jerry, and it is always the mouse that is winning the chase. There is basically no script; only a musical score and large amounts of visual humor are emphasized in every short. Tom and Jerry’s formula has been replicated on other cartoons, such as another Cartoon Network program Oggy and the Cockroaches. However, because of its age and repetitive airings I think it is time for Tom and Jerry to step aside for good.

Cartoon Network needs to emphasize more on younger cartoons, such as the hugely popular Adventure Time and Ben 10 series. They have already stopped airing classic cartoons such as the Looney TunesScooby DooDexter’s Laboratory and The Powerpuff Girls, among others. And since the Toonami block spun off into its own channel, Cartoon Network’s programming has been somewhat limited, and programs usually air on a three to four hours rotation. Perhaps adding new cartoons to the mix may help Cartoon Network introduce itself into a younger audience, and more importantly, maintain its status as one of the most-watched animation channel on TV.

If Nickelodeon has survived well with Spongebob Squarepants and The Fairly Oddparents as its standard-bearers, and if Disney Channel has survived with Phineas and Ferb, then Cartoon Network has to survive with Adventure Time and Ben 10 as its standard-bearers. Cartoon Network needs to get rid of the older cartoons and give way to younger ones in order to introduce themselves to a new audience. And getting rid of Tom and Jerry is a good start.


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