Last night, ‘Genesis’ officially aired its debut episode. However, the entry of the new teleserye came at a not-so opportune time. ‘Genesis’ was supposed to replace ‘My Husband’s Lover’ this week, but ‘MHL”s finale was moved to October 18, for unknown reasons. With the entry of ‘Genesis’, GMA Telebabad now airs six teleseryes for this week, which does not bode well with viewers.
ABS-CBN, for its part, ends its teleserye block at around 10:30-10:40 p.m., after which the late night newscast ‘Bandila‘ goes on air. At around this time, ‘My Husband’s Lover’ is still airing, and with either ‘The Innocent Man‘ or ‘Bubble Gang’ still on the schedule, most viewers hungry for the news have no choice but to switch to ‘Bandila’. By the time ‘Saksi‘ airs, ABS-CBN’s newscast is finished, putting GMA‘s late night newscast at a disadvantage.
One particular reason behind GMA’s later airing of its teleseryes is the long broadcast hours allotted to ‘24 Oras‘. The said newscast begins around the same time as ‘TV Patrol‘. However, ’24 Oras’ usually ends at around 8:00-8:10 p.m., while ‘TV Patrol’ wraps up at around 7:30-7:40 p.m. The longer broadcast of ’24 Oras’ may be attributed to the more deliberate news delivery of anchors Mike Enriquez and Mel Tiangco, and coupled with the greater amount of commercials and stories, ’24 Oras” running time seems longer for a regular newscast. In contrast, ‘TV Patrol’ delivers at a much quicker pace, aided by its three-anchor team of Noli de Castro, Korina Sanchez and Ted Failon.
My suggestion for ’24 Oras’ is to add a third anchor; names such as Ivan Mayrina, Rhea Santos or Jiggy Manicad are worth considering. They also need to air less commercials, report news stories at a fast pace, and deemphasize on soft news stories. That way, GMA’s teleseryes can compete fairly against ABS-CBN’s, and more importantly, shorten the newscast to an hour to better compete with ABS-CBN’s.
GMA executives messed things up by rushing ‘Genesis’ into the airwaves instead of waiting for ‘My Husband’s Lover’ to end. Thus with the six teleseryes and ’24 Oras’ for this week, GMA will definitely have a hard time competing against its Kapamilya counterparts. If they can improve GMA Telebabad to compete fairly against ABS-CBN’s ‘Primetime Bida’ by using these suggestions, that would be better, but only if they agree on this.