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Reformatting GMA’s Afternoon Prime

Award-winning documentary programs such as ‘I-Witness’ will greatly benefit from the move to GMA’s ‘Afternoon Prime’.

Desperate times need desperate measures. And for GMA, it’s all about trying to reverse an ongoing ratings slide.

Already suffering from a decline in viewership in the Telebabad slot, the Kapuso network’s fortunes in the afternoon slot took a turn for the worse after ABS-CBN‘s post-‘Showtime’ afternoon ratings improved, largely due to the success of programs such as ‘Kapamilya Blockbusters’,  ‘Galema: Anak ni Zuma’, ‘Pinoy True Stories‘, and ‘Princess Hours‘. As a result, GMA responded with their own movie block in ‘GMA Blockbusters’, which like its ABS-CBN counterpart, will feature more recent films from the GMA Films library.

But is the movie block really the answer for their ratings slide? As far as I’m concerned, ‘GMA Blockbusters’ is not the solution to the network’s problems. In fact, it would have been better if they moved their award-winning documentary programs out of the midnight slot. Why? Because the awards that shows like ‘I-Witness‘ earned would be worthless if no one is watching. By placing them into the afternoon slot it will help them attract more viewers, in the same way that ABS-CBN’s ‘Pinoy True Stories’ accomplished a few months earlier.

Aside from the GMA documentary programs, I also liked to see ‘Love Hotline’ move from GMA News TV to the mother network. ‘Love Hotline’, a love advice program hosted by Jean Garcia, has been airing on weeknights since it debuted last October, opposite the main networks’ newscasts. Moving ‘Love Hotline’ to GMA’s afternoon slot will greatly benefit the program, as it will now go head-to-head against TV5’s ‘Face the People’ on the same timeslot.

With that, here is what I think should be the best lineup for GMA’s ‘Afternoon Prime’:

2:30 p.m. – Villa Quintana

3:20 p.m. – Magkano Ba ang Pag-Ibig

4:10 p.m. – I-Witness/Reporter’s Notebook/Born to Be Wild/Alisto/Out of Control

5:00 p.m. – Love Hotline

With ABS-CBN pushing the right buttons for the past few years, perhaps it is time for GMA to do the same. And shuffling its afternoon slot should help.

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