In recent years, GMA programs have been faring badly in the ratings due to the emergence of younger and untested talent from ABS-CBN’s Star Magic. The primetime slot, in particular, has seen a huge disparity between the two networks. While ABS-CBN took a huge risk in introducing five-year-old Raikko Mateo as ‘Honesto’, GMA continued to rely on aging but serviceable veterans in its teleseryes. The problem with GMA is that its recent teleseryes appear uninspiring and repetitive, and as a result, no viewer is interested in watching their programs.
GMA’s ‘Genesis’, for instance, was led by Dingdong Dantes and Rhian Ramos, who have a combined 22 years of Artist Center service. In contrast, ABS-CBN’s ‘Got to Believe’ tandem of Kathryn Bernardo and Daniel Padilla have only around 10 years of Star Magic service. The success of ABS-CBN’s young stars was thanks in large part to their initial training on the gag show ‘Goin’ Bulilit‘. In addition, ABS-CBN continues to tap new talent by way of reality programs, commercials and outside sources. With such a deep and youthful roster, ABS-CBN was able to thrive and not rely on one star alone.
On the contrary, most of GMA’s new talent came from influential showbiz families. Despite the fact that they also tap child talents in early episodes of their teleseryes, they have little training whatsoever to become stars, unlike ABS-CBN’s use of ‘Goin’ Bulilit’ to create stars out of Xyriel Manabat and Zaijan Jaranilla. And since the demise of ‘Starstruck’ three years earlier, GMA has not had a priority to use reality programs to discover new talent.
In short, GMA’s Artist Center is the one suffering. And without a program or two to emphasize its training of future stars, GMA will continue to experience a ratings letdown in the years to come.