drama, entertainment, movies, Philippines, television

GMA Telebabad Concedes to ABS-CBN’s Primetime Bida

This past week ‘Genesis’ and ‘Akin Pa Rin ang Bukas’ officially aired their final episodes. However, with production still in the works for ‘Carmela’, ‘Rhodora X’ and ‘Kambal Sirena’, GMA Telebabad decided to fill in the void with ‘Kapuso Primetime Cinema’.

As it turned out, it was clear that GMA Telebabad is conceding to ABS-CBN’s Primetime Bida. The last few years saw Primetime Bida dominate Telebabad in the ratings, helped by hit teleseryes such as ‘Budoy’, ‘Walang Hanggan’, ‘Princess and I’, ‘Juan dela Cruz’ and current favorites ‘Honesto’, ‘Got to Believe’ and ‘Maria Mercedes’. ABS-CBN was also successful in marketing younger talents, something GMA could not afford to do.

In addition, due to mounting operational losses GMA began to adopt the TV5 way by airing more Tagalized foreign films. This was none more evident than in ‘Kapuso Primetime Cinema’. But unlike the typical Tagalog-dubbed films on other blocks, KPC airs movies voiced by Kapuso talents, perhaps to add to their talent fees. To me, this movie block became a clear picture of GMA’s concession of defeat to ABS-CBN.

Despite that, ‘Kapuso Primetime Cinema’ will only be a temporary showcase, as the aforementioned ‘Carmela’, ‘Rhodora X’ and ‘Kambal Sirena’ will debut in the coming weeks. But even as GMA unveils a new slogan called ‘Puso ang Una’ in hopes of regaining the top spot, I expect ABS-CBN to overwhelm GMA once again on primetime.

Standard