drama, entertainment, Philippines, television

GMA’s Desperation vs. ABS-CBN’s Patience

Next week will see three teleseryes air their series premieres. GMA will unveil both ‘Carmela’ and ‘Rhodora X’ to replace the interim movie block ‘Kapuso Primetime Cinema’, while ABS-CBN will roll out ‘The Legal Wife’ to replace ‘Maria Mercedes’.

As I have observed recently, GMA has become so desperate in rolling out their teleseryes. If you recall, both ‘Genesis’ and ‘Akin Pa Rin Ang Bukas’ finished their runs at the end of 2013, but because their upcoming teleseryes were still in the pre-production stage, GMA had no choice but to air Tagalized movies in the vacated timeslot. Had they finished both series on the week before ‘Carmela’ and ‘Rhodora X’ begin their runs, it would have made the transition smoother. But as it turned out, both series ended rather prematurely and, as I wrote in my previous article, GMA seems to have conceded the primetime race to ABS-CBN, due to the fact that their teleseryes tend to enjoy shorter-than-expected runs.

On the other hand, ABS-CBN preaches patience with their teleseryes. Much of the patience has to do with the low turnover of programs compared to GMA, along with high ratings and social media impact. As a result, the high ratings on most Kapamilya telseryes translate to longer and more productive runs. ‘Juan dela Cruz’, for example, ran longer than the likes of ‘My Husband’s Lover’. And even before that, some ABS-CBN teleseryes have ran longer than GMA’s, with the original ‘Mara Clara’ and ‘May Bukas Pa’ even taking more than a year to finish.

There is no question that ABS-CBN is currently the No.1 television station in the country in terms of ratings. But let’s also consider the fact that GMA is falling behind its rival because of so many short series and overwhelming turnover of programs. If GMA can somehow reverse this trend, it will be a big help to their slumping confidence. But as of now, the Kapuso’s creative slump will continue to haunt them.


6 thoughts on “GMA’s Desperation vs. ABS-CBN’s Patience

    • Let me reiterate. My views here are neutral. In short, I don’t favor any network. Kung may mga pagkukulang ang GMA, meron din sa ABS-CBN at sa ibang networks. Hindi lahat ng network, mapa TV o radyo man, ay perpekto. May mga kahinaan rin sila.

      As for you, obvious talaga na GMA fantard ka based on this comment. Kung ako sa’yo, wag ka na lang mag-comment dito kung ang intensyon mo’y sisiin, siraan at bantaan ang iba. The comments made here are intended to help, suggest and provide insight on the topic at hand, and not to bash or slander anyone.

      • James Ty III says:

        That person who commented, Ralph, does not realize how GMA is losing money. Rappler came out with a story where many news and public affairs talents of GMA are complaining over not being full employment.

      • That should drive them closer to bankruptcy. Debt-ridden na talaga sila, and the only way they stay relevant is to not pay these loyal and hardworking ’employees’. And it sucks.

  1. James Ty III says:

    It sucks indeed especially when GMA airs a lot of Tagalized movies. It’s their way of “saving money.” At least, just for One Sunday (Nov. 23), it will be a purely Pacquiao vs Algieri day. But that does not happen all the time.

    • And it’s ABS whose doing GMA’s role, to a lesser extent, during Pacquiao fights.

      Their cheapskate reputation also extends to their news programs; remember the first day of the Mike/Mel/Vicky trio in 24 Oras? Their set looked like a parking lot.

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