Next week will see three teleseryes air their series premieres. GMA will unveil both ‘Carmela’ and ‘Rhodora X’ to replace the interim movie block ‘Kapuso Primetime Cinema’, while ABS-CBN will roll out ‘The Legal Wife’ to replace ‘Maria Mercedes’.
As I have observed recently, GMA has become so desperate in rolling out their teleseryes. If you recall, both ‘Genesis’ and ‘Akin Pa Rin Ang Bukas’ finished their runs at the end of 2013, but because their upcoming teleseryes were still in the pre-production stage, GMA had no choice but to air Tagalized movies in the vacated timeslot. Had they finished both series on the week before ‘Carmela’ and ‘Rhodora X’ begin their runs, it would have made the transition smoother. But as it turned out, both series ended rather prematurely and, as I wrote in my previous article, GMA seems to have conceded the primetime race to ABS-CBN, due to the fact that their teleseryes tend to enjoy shorter-than-expected runs.
On the other hand, ABS-CBN preaches patience with their teleseryes. Much of the patience has to do with the low turnover of programs compared to GMA, along with high ratings and social media impact. As a result, the high ratings on most Kapamilya telseryes translate to longer and more productive runs. ‘Juan dela Cruz’, for example, ran longer than the likes of ‘My Husband’s Lover’. And even before that, some ABS-CBN teleseryes have ran longer than GMA’s, with the original ‘Mara Clara’ and ‘May Bukas Pa’ even taking more than a year to finish.
There is no question that ABS-CBN is currently the No.1 television station in the country in terms of ratings. But let’s also consider the fact that GMA is falling behind its rival because of so many short series and overwhelming turnover of programs. If GMA can somehow reverse this trend, it will be a big help to their slumping confidence. But as of now, the Kapuso’s creative slump will continue to haunt them.