Philippines, Sports, television, United States

Will March Madness Be Aired on BTV?

So far, Basketball TV has not aired any U.S. NCAA college basketball game this year. As a result, the upcoming broadcast of March Madness on that station remains uncertain.

It’s already the fourth month of the college basketball season in the United States, and yet Basketball TV in the Philippines has not aired any game of the U.S. NCAA Division I Men’s Basketball conference tournaments. Now the question is: Will March Madness be aired on BTV?

In previous years, BTV aired select games of the U.S. NCAA conference tournaments, mostly coming from the Atlantic Coast Conference (ACC). BTV also aired select games of the NCAA Division I Men’s Basketball tournament, including all of the Elite Eight, Final Four and the Championship rounds, as part of ‘March Madness on BTV’. Its commitment to the NCAA attracted some NBA fans who looked forward to watch some of the most hyped NBA prospects in action.

However, contrary to the inclusion of the Louisville Cardinals’ championship victory on its station ID, BTV has not been able to broadcast any U.S. NCAA game this year. A lot of basketball fans were looking forward to watch future stars such as Andrew Wiggins and Jabari Parker play, and BTV is surely expected to give college basketball fans what they want to see. Unfortunately, that was not the case this year.

If Basketball TV decides not to pursue anymore its broadcast of March Madness, let alone the entire NCAA college basketball season, it will be a huge loss to the network. They already lost the rights to the Spanish Liga ACB this year, leaving them with only the NBA, Euroleague, NBA D-League, FIBA Basketball and local tournaments such as the SBP-Passerelle as their primary outlets. Losing the US NCAA will definitely be demoralizing, and more importantly, college basketball fans will not be happy about it.

It remains to be seen if March Madness will be picked up on another network. For now, Andrew Wiggins, Jabari Parker and other future NBA stars will not have any airtime on any station in the Philippines this year.

UPDATE: Sports5 executive and Gilas head coach Chot Reyes tweeted today that March Madness or the US NCAA Division I Men’s Basketball Tournament will be seen on TV5 this March. The coverage will likely involve sister stations AksyonTV and HYPER. More information on this event coming soon. As for Basketball TV, they should start editing their station ID now that March Madness is out of the network.

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