Even though ABS-CBN has unveiled a fresh update into their corporate logo, the network’s classic logo continues to make its presence felt. In fact, the Sgt. Esguerra side of the Broadcasting Center still has the old logo near the entrance and on the facade.
The classic ABS-CBN logo, used from 1967-72 and again from 1986-99, first featured the now-iconic symbol featuring three rings to symbolize Luzon, Visayas and Mindanao, and an intersecting line to act as a transmitter antenna. Both ABS and CBN were separated by the boxed symbol on each side.
In 2000, the ABS-CBN logo was modernized, now with ABS and CBN joined together at the bottom and in an updated font. But while the new logo found its way inside the newsroom, the ELJ Communications Center, and the various studios used in its entertainment programs, the classic logo was not replaced outside the Sgt. Esguerra side of the Broadcasting Center, and despite receiving another update to the logo that modified the letters A, B, C, and N in 2013, the old insignia remains.
In contrast, GMA immediately replaced its ‘Rainbow Network’ logo with the ‘Kapuso’ logo in 2002, and its official unveiling outside the GMA Network Center was even shot live via the variety show ‘SOP’. The only existing remnants of the ‘Rainbow Network’ logo remained at the staircase near the lobby on the Timog Avenue side.
There is no doubt that ABS-CBN is the top broadcast network in the country today, based on its highly-rated programs and recent updates to their equipment. But for the Kapamilya network, escaping the past remains a tough act, and its old logo at Sgt. Esguerra Avenue continues to stand as a reminder of the network’s early struggles following Martial Law and its eventual revival as ‘The Star Network’. Sooner than later they need to replace the ‘Star Network’ logo with the current logo, but for now, let the old logo stand.