Even though ABS-CBN has unveiled a fresh update into their corporate logo, the network’s classic logo continues to make its presence felt. In fact, the Sgt. Esguerra side of the Broadcasting Center still has the old logo near the entrance and on the facade.
The classic ABS-CBN logo, used from 1967-72 and again from 1986-99, first featured the now-iconic symbol featuring three rings to symbolize Luzon, Visayas and Mindanao, and an intersecting line to act as a transmitter antenna. Both ABS and CBN were separated by the boxed symbol on each side.
In 2000, the ABS-CBN logo was modernized, now with ABS and CBN joined together at the bottom and in an updated font. But while the new logo found its way inside the newsroom, the ELJ Communications Center, and the various studios used in its entertainment programs, the classic logo was not replaced outside the Sgt. Esguerra side of the Broadcasting Center, and despite receiving another update to the logo that modified the letters A, B, C, and N in 2013, the old insignia remains.
In contrast, GMA immediately replaced its ‘Rainbow Network’ logo with the ‘Kapuso’ logo in 2002, and its official unveiling outside the GMA Network Center was even shot live via the variety show ‘SOP’. The only existing remnants of the ‘Rainbow Network’ logo remained at the staircase near the lobby on the Timog Avenue side.
There is no doubt that ABS-CBN is the top broadcast network in the country today, based on its highly-rated programs and recent updates to their equipment. But for the Kapamilya network, escaping the past remains a tough act, and its old logo at Sgt. Esguerra Avenue continues to stand as a reminder of the network’s early struggles following Martial Law and its eventual revival as ‘The Star Network’. Sooner than later they need to replace the ‘Star Network’ logo with the current logo, but for now, let the old logo stand.
21 thoughts on “ABS-CBN’s Old Logo Still Exists in Sgt. Esguerra Despite New Updates”
still no changes… maayos pa naman ang pag-change ng logo ng Broadcast Center noong early 90s from numerical 4 logo (PTV) to ABS-CBN
I know it hasn’t changed in 20 years, but they already have a new logo with ABS and CBN at the bottom. Kung yung GMA kayang palitan yung Rainbow logo ng Kapuso logo sa Timog Avenue, yung ABS pa kaya sa Sgt. Esguerra side ng Broadcast Center nila? They only wanted to keep the classic logo in order to remind people na biktima sila ng Martial Law, in essence parang monumento rin ito ng kasaysayan ng ABS-CBN.
Maybe they want to remind the people who are visiting the studios about the whole history of ABS-CBN, especially their struggling years after its reopening in 1986.
By the way, what do you think of this:
I think so. As for the your mock-up, it’s not bad.
Why not featire it next time?
Unfortunately I don’t know anything about TSF. What I write here though are my thought and opinions on the TV and radio industry today.
It’s just alternate history-related stuff. Gian from AlternateHistory.com created the mock ident, and give credit to him.
A monument worth to remember for the posterity, indeed. If my photographic memory serves me right back then, GMA’s rainbow logo was placed in a satellite above the network HQ even after the change of the common corporate logo in 2002.
So not all logos of GMA at the Network Center had the Kapuso logo. The rainbow logo is also untouched near the staircase at the lobby.
ABS CBN should keep the old logo, but put up the new logo at a strategic place where it can be seen by a lot of people. The old logo should be retained as for the network to remind visitors of its history.
By the way, ABS will air the Robi Domingo documentary LAKWATSERO SA HOKKAIDO this Sunday night vs the Martin Nievera-Regine Velasquez concert on GMA.
kung logo ng tv networks ang pag-uusapan, ang gma and news tv at di naglalagay ng salitang “LIVE” sa ibaba ng logo ng station. sa tv5 at aksyon tv, lagi sila naglalagay ng upcoming sports events at ang logo nila sa tv screen at minsan malaki, minsan maliit. sa abs cbn sports + action, naglalagay din ng upcoming sports events , pero pag oras ng breaking news at flagship news ay tinatanggal nila ng logo sa tv screen. sa ibc, pag simulcast sa ptv ,nililipat nila ang logo sa kabila ng tv screen at ganoon din pag may blocktimer sila tulad ng aktv dati.
Sa News TV, for example may nakalagay na live sa screenbug tuwing may telethon ang 700 club o finals ng volleyball. 🙂
May mga instances talaga na most stations add the word ‘live’ in the event of a special event such as sports or an awards night. Kung news ang paguusapan, hindi na kailangan.
ASAP and The Buzz always place the word “LIVE” sa ilalim ng logo nila.
Ralph, ABS-CBN will air the concert of Ryan Cayabyab and the network’s Philharmonic Orchestra tonight at 10:45 pm after Gandang Gabi Vice, whose guests will be former Ginebra players Marlou Aquino, Vince Hizon and Bal David.
SNBO will have The Sixth Day with Arnold Schwarzenegger tonight.
Again, no comment.
Today, the “fans” really have no idea that ABS-CBN suffered bad back then. So as with GMA but managed to be back on the air by permission. TV5 either. History will always be there to remind us what is right and what is wrong. And that logo will always signify ABS-CBN’s story.
Then again, ABS has moved on from the Martial Law past. The new logo should be there to symbolize moving forward.