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103.5 K-Lite Remains a Work in Progress

The newly-revived 103.5 K-Lite continues to be a work in progress as it entered its ninth month on the air.

Since returning to the airwaves in August 2013, 103.5 K-Lite has endured numerous changes in both personnel and programming. This quick change of pace was a far cry from the first incarnation of K-Lite, and for listeners of the old K-Lite, the adjustment period is not what they were used to.

When K-Lite was reintroduced last August, none of the DJs from the previous incarnation were hired, save for Carl (of Alamid fame). What they hired instead were several industry veterans that have nothing to do with the old K-Lite, and some young jocks looking to find their own niche.

So instead of Jessica Zafra, the Blade, Ron South and Vitto Lazatin (all of whom moved on to other jobs), they got NU 107 vets Mondo and Trish, RT’s Sonny, Scarlet and EJ Electric, and Max/Wow/Heart talents Janice, Max Speed, Jacob and Tim Kong. With a new cast of characters, it all seemed a matter of time before K-Lite recaptures the flame that they once stoked in its original incarnation.

But over the last few months, the station suddenly had to deal with the departures of both Carl and Mondo, who decided to focus on their bands. And more recently, Sonny (better known as the voice-over talent of ABS-CBN Sports + Action) was assigned to 99.5 Play FM. Whether or not they were unhappy with the direction that K-Lite is taking remains to be seen. The turnover of talent was not the only problem for K-Lite, however.

Its recent programming changes also became a source of frustration for listeners. In its first few months on the air, K-Lite revived its old programs such as ‘Lite Wave’, ‘Faster than Lite’ and ‘Black & Lite’, but were axed at the beginning of 2014. They also attempted to do an all-oldies day called ‘Classic Lite’ on Mondays (a different version from the all-classic rock show aired on the original K-Lite), but it was also axed. The reasons behind their cancellations remain unknown.

As it turned out, K-Lite’s current programming lineup is clearly different from its original incarnation. No longer boasting of programs that either play only specific musical genres or feature all-talk formats, K-Lite’s programs now run in the same vein as those from its sister stations on the Real Radio umbrella, featuring their brand of hot adult contemporary music mixed in with DJs talking about various topics of interest. And for loyal listeners of the old station, it is difficult to accept.

But like all aspects of life, the show must go on. Consider this as a ‘new era’ in K-Lite, a different identity, a different approach. The departures of its DJs and the change in programming are all part of the evolution. By all means, this K-Lite is different from the one that once identified themselves as ‘The Right Kind of Lite’ and ‘Manila’s Lite Alternative’. But after nine months on the air, K-Lite continues to be a work in progress, and with stability still in question, expect more changes in this station within the next few months.


4 thoughts on “103.5 K-Lite Remains a Work in Progress

  1. Jake-jake Jacinto says:

    I guess the reason why 103.5 K-Lite has kept on reformatting its programming genre is money, IMO. And if K-Lite is still reformatting endlessly nowadays, it’s now time to sell it!

    • The most likely reason on its reformat story last year was competition, especially from Retro 105.9 DCG-FM, 96.3 Easy Rock and 107.5 Wish FM.

      Mukhang nakarekober na this year ang 103.5 K-Lite. Pati 97.9 Home Radio, nakarekober na rin ngayong taon as a Top 40/CHR station after their ill-fated attempt to enter the masa market na masyadong overcrowded na.

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