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AksyonTV Needs Improvement

AksyonTV’s programming is in a dire need of improvement. (Logo courtesy of ABC Development Corporation).

In a previous article, I discussed about TV5’s continuous programming rebuild. And while management has been trying their best to improve Channel 5, the same cannot be said of its sister network on the UHF band, which has been in a state of regression since last year.

AksyonTV, once the only all-Filipino 24/7 news channel, has been on the decline of late. Back in January I wrote about some of the changes that took place within the said network, and I waited a while in hopes of watching them flip the switch. A few months later, poof. AksyonTV’s became a shell of its former self.

The decline of the network is noticeable in its programming. Replays of TV5’s public affairs programs become more frequent, while live simulcasts of TV5 newscasts were seemingly more distracting than ever thanks to the increasing amount of sports events. Not even an evening replay of its morning newscast ‘Andar ng mga Balita’ helped matters.

So what to do with the mess that is engulfing AksyonTV? Here are my thoughts towards improving the network.

First of all, simulcasting TV5’s newscasts should stop. I mean, no more ‘Good Morning Ser’, ‘Aksyon’ and ‘Pilipinas News’ on Channel 41. The best that AksyonTV could do at this point is to have ‘Andar ng mga Balita’ as its late morning/noontime newscast, and ‘Balitang 60’ as its 9:00 p.m. newscast. That way, AksyonTV helps spread out the news in case of up-to-the-minute reports, while attracting late-arriving viewers that want some more news updates.

Secondly, make ‘Orly Mercado All Ready’ as the network’s early morning program. At this point, the now-truncated ‘Good Morning Ser’ have left the 7:00 a.m. slot open to rerun programming, which does not bode well to AksyonTV. Having Orly Mercado simulcast his radio program on television will help matters.

And finally, AksyonTV needs to go back and produce its original programs. The lineup of AksyonTV, other than the presence of live sports events, is wide open. Adding some new original and informative programs will help balance the equilibrium, while at the same time reestablishing its reputation as a reliable news station.

In short, AksyonTV should not become fodder to TV5’s programs. Instead, they should focus on a different set of programs to a different set of audience. That way, AksyonTV will become more stable, more reliable, and more driven in providing viewers more information to digest. And that improvement should commence as soon as possible.

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