Looks like ABS-CBN forgot to use the phrase ‘if it ain’t broke, don’t fix it’.
As announced this week, the Kapamilya network decided to rename ‘Buzz ng Bayan’ back to ‘The Buzz’. The rebranded program will be hosted by original hosts Boy Abunda and Kris Aquino, and are joined by Toni Gonzaga, who was Boy’s final co-host of the first version of ‘The Buzz’, which ended on October 13, 2013.
The first sign of ‘The Buzz”s return came via Kris Aquino’s Instagram, stating that ‘true love has a habit of coming back’, and mentioning the date ‘May 18, 2014’. Moreover, her recent contract with ABS-CBN also stated that Kris has a list of three programs, two of which (‘Kris TV’, ‘Aquino & Abunda Tonight’) are currently on the air.
Soon after, teasers for the upcoming return of ‘The Buzz’ aired during ABS-CBN’s commercial gaps, as seen in this short video below.
The return of ‘The Buzz’ came at just the right time, as ABS-CBN’s flagship Sunday showbiz talk show enters its 15th year. In addition, the rebrand means that viewers will finally see the long-awaited rivalry between ‘The Buzz’ and GMA’s ‘Startalk,’ which has been halted by ‘Startalk”s initial foray into Saturday afternoons, and the launch of ‘Buzz ng Bayan’.
Despite the fact that ‘Buzz ng Bayan’ earned higher ratings than ‘Startalk’ since the latter’s return to Sundays, it was clear that the audience had a hard time recognizing its concept that emphasized on a panel discussion and audience interaction. And while Carmina Villaroel and Janice de Belen decently played their roles well, viewers were not receptive to them either.
In the end, ABS-CBN decided to bring back ‘The Buzz’ for good reason. The program has had the longevity and the popularity that ABS-CBN’s other showbiz programs never had. And hosts Boy Abunda and Kris Aquino had great chemistry.
In other words, ABS-CBN should have KEPT ‘The Buzz’ rather than reformatting it. ‘The Buzz’ is always an icon and a symbol to the Kapamilya network’s afternoon viewing pleasure, and should never be changed even as it ages.
‘The Buzz’ returns this Sunday afternoon on ABS-CBN.