Tonight on GMA Telebabad, the much-awaited value-oriented drama series ‘Nino’ will make its primetime debut. But instead of premiering on the timeslot vacated by ‘Carmela’, GMA decided to make a programming change.
‘Nino’ was placed on the timeslot following ’24 Oras’, essentially following the same formula used by ABS-CBN in series such as ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’. It also meant that the so-called ‘Sirena Wars’ waged between the Kapuso network’s ‘Kambal Sirena’ and ABS-CBN’s own adaptation of ‘Dyesebel’ had to end with this timeslot change, as ‘Kambal Sirena’ was moved at a later time opposite ‘Ikaw Lamang’.
The ‘Sirena Wars’, which lasted from March 17 to May 23, overwhelmingly favored ‘Dyesebel’ in the ratings. According to TNS Kantar’s figures, ‘Dyesebel’ consistently registered a double-digit winning margin over ‘Kambal Sirena’, with the former’s ratings reaching 30% or better against the latter’s 16% or lower average. Over at AGB Nielsen, the margin was close to nearly 5%, but it still favors ‘Dyesebel’ over ‘Kambal Sirena’, albeit by lower scores compared to Kantar’s.
‘Dyesebel’ was also a hit among social media netizens, with hashtags and topics related to the series consistently ranking among the top trends on Twitter. The same cannot be said for ‘Kambal Sirena’, however.
To GMA’s credit, ‘Kambal Sirena’ managed to hold its own against ‘Dyesebel’. While the series was outplayed by ‘Dyesebel’ in the ratings, it enabled Louise delos Reyes to continue improving her acting prowess, in what is only her second lead role in primetime. And while Anne Curtis remains among primetime’s top female stars, there is no question that delos Reyes is a formidable primetime actress herself, and has a bright future ahead of her.
But in the end, GMA needed a change. Realizing that ABS-CBN was successful in airing ‘May Bukas Pa’, ‘100 Days to Heaven’ and ‘Honesto’ after news programs, GMA decided to move ‘Kambal Sirena’ to a later timeslot and place ‘Nino’ instead. However, it remains to be seen whether or not ‘Nino’ will match, if not surpass the success of ABS-CBN’s value-oriented teleseryes.
Beginning tonight, both ‘Kambal Sirena’ and ‘Dyesebel’ will continue to air on primetime. But the ‘Sirena Wars’ is no more. And it was fun while it lasted.
5 thoughts on “‘Sirena Wars’ End Prematurely”
KS already down to its last 3 weeks.
Just sad to see KS end so soon. Meanwhile Dyesebel is still going strong. Another reason why GMA is making quick fixes just to regain ratings supremacy.
And GMA is airing more Tagalized movies this Sunday to replace Startalk. Kap’s Amazing Stories will be moved to 10:45 am beginning June 1, followed by the MLFTS marathon at 11:15 am, Sunday All-Stars at 1 pm, True Horror Stories at 3, GMA Blockbusters at 4:30 and 24 Oras at 6:30.
Pepito Manaloto will be at 7 pm, KMJS at 8, Imbestigador at 10 and SNBO at 11.
The Japanese series TALES OF HORROR will replace Startalk on GMA’s Sunday afternoon time slot starting June 1.
SNBO will have THE RUNDOWN starring Dwayne “The Rock” Johnson.
I said NO UNRELATED POSTS. Don’t you understand? This has nothing to do with the post about the Sirena Wars. And besides, I haven’t written about GMA’s weekend programming yet.