Philippines, Sports, television

ABS-CBN Must Prove UAAP is Here to Stay

The Ateneo-La Salle first round matchup will take place on July 20 at 11:00 a.m., presumably to allow ABS-CBN Channel 2 to broadcast the game. (Photo credit: ABS-CBN News.com)

UAAP Season 77 is four days away, but the bidding rights for Season 78 are already underway.

The men’s basketball tournament begins this July 12, marking the fifteenth season of the fruitful and lengthy relationship between the UAAP and ABS-CBN Sports. However, the upcoming tournaments will be the first for ABS-CBN Sports+Action, formerly known as Studio 23, which was replaced in the middle of the previous season’s women’s volleyball tournament.

Entering the final year of the five-year contract signed in 2010, ABS-CBN made it clear that they will not stand pat and will do whatever it takes to keep the UAAP. And it became pretty evident when the revised UAAP schedule was released last week.

In the revised schedule, the highly anticipated Ateneo-La Salle duel was moved to July 20 from the original playdates of August 2 and July 19, and will be played at 11:00 a.m. The rescheduled game, according to observers, is aimed towards a potential live broadcast on Channel 2, the flagship channel of ABS-CBN.

Even though ABS-CBN 2 has aired the men’s basketball finals in the last five years (and the women’s volleyball final game last season), the VHF network has never aired a single Ateneo-La Salle match in men’s basketball. The game on July 20 could change all that.

Game-changing moves like this are no stranger to ABS-CBN Sports. Since becoming the broadcast partner of the UAAP in 2000, the network has made significant milestones over the years, some of which contribute to the league’s overwhelming popularity.

Whether it was the addition of student courtside reporters, the introduction of the Cheerdance Competition as a side event, the first-ever high definition television broadcasts, or Channel 2’s coverage of the men’s basketball finals, ABS-CBN’s shrewd moves at improving the UAAP coverage appear to pay off. And increasing attendance during games was the result of these moves.

But what will happen if the UAAP suddenly cut ties with ABS-CBN? For sure, there will be sweeping changes for the other coveror, which may threaten the consistent growth of the league.

Among those bidding for UAAP rights is TV5. The Kapatid network has been aggressively courting the UAAP for awhile now. However, they don’t have the attributes that ABS-CBN utilized in promoting the league. Worse, their scheduling issues with both the PBA and NCAA pose a great risk to their bid.

If ABS-CBN Sports wants to renew their rights with the UAAP, they must prove that the gains from last year are no fluke. During Season 76, the men’s basketball and women’s volleyball finals posted high ratings for the Kapamilya network, and virtually every game became a trending topic on social media sites.

The network also aired a ‘game of the week’ for men’s football and men’s volleyball, along with the finals of badminton, tennis, beach volleyball, baseball and softball, and various other events. In all, ABS-CBN gave the UAAP their most comprehensive coverage of the league’s games to date, and should give them the necessary inspiration for the upcoming season.

The UAAP on ABS-CBN Sports enters a pivotal moment in its 15-year history. For both parties, it is time to deliver their best performance yet.

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17 thoughts on “ABS-CBN Must Prove UAAP is Here to Stay

  1. James Ty III says:

    ABS-CBN Sports director Abet Ramos told me that the reason why the Ateneo-La Salle game was moved to 11 am on July 20 is because of the fact that Ateneo’s Thirdy Ravena is set to play in the FIBA 3×3 event later in the day at SM Megamall.

    Abet also told me that S+A 23 will still air the ADMU-DLSU game.

    But let’s see if ABS will change its mind and air the game on Channel 2. Should that happen, lamang na lamang ang UAAP on July 20 since tapos na ang PBA by that time.

  2. Nameless says:

    My thoughts about this Kapamilya-UAAP relationship? I admit, ABS-CBN proved that they are the home of the UAAP for 1 and a half decade. I was so amazed on how they improved covering the games, even side events like CDC, Streetdance Competition, etc. But since all things always comes to an end, its about time naman siguro na putulin muna ang ties between two entities. To UAAP officials, please give chance muna sa ibang networks na gustong mag-cover ng league ninyo, since ABS-CBN has nothing to prove more kasi they covered UAAP games to the fullest eh, from print to social media and even overseas airing thru TFC. Halos lahat, nagawa na nila, all turned to milestones. For me, mas maganda kung sa GMA na lang (kung magkaka-sports division, para mabawasan rin ang kanilang floppy movie blocks & programs), or else sa tv5 but they should allot more kilowatts to AKSYONtv dahil poor signal pa rin sila.

    • In short, good luck na lang sa mga contenders na gustong agawin ang coverage ng UAAP next year. Yung ginawa na ng ABS-CBN ang magiging basehan para sa mga nais magkaroon ng UAAP broadcast rights.

  3. KG says:

    Yes to extension. Extend the contract dapat para sa UAAP on ABS-CBN, sila pa naman ang pinaka-modern at pinaka-matinong TV coverage ng UAAP.

    No to transfer to TV5. Baka ang kinahantungan ng possibleng coverage ng TV5 para sa UAAP? Lipat sa AksyonTV, tanggal na ang cheerleading segment at papalitan ng MoneyBall, tanggal na ang Student CSRs, may late night replays sa TV5? Ano ba yan? Hahah.

    • I do prefer ABS-CBN as the coveror, since the UAAP flourished under their watch. Ads, fan attendance, star power, social media impact, and new technologies were the reasons bakit pumatok ang UAAP sa ABS.

      But let’s not get too excited. Although may mga shortcomings ang TV5 (and other prospects), for sure magiging aggressive sila sa paghakot ng UAAP from ABS. And that will make it difficult for the board to decide which station mapupunta ang UAAP.

  4. James Ty III says:

    I just read from a Facebook post that ABS-CBN Sports has renewed its contract with the UAAP until 2019. Will check this out.

  5. James Ty III says:

    By the way, Daniel Padilla’s DOS concert at Araneta last April 30 will be aired on ABS-CBN this Sunday at 11:30 pm. This is part of the promo for Daniel’s new movie with Kathryn Bernardo.

  6. KG says:

    Nope James. It is a hoax post coming from a certain hoaxer named Lian Las Pinas. Check his FB. Ang daming hoaxes niya.

  7. KG says:

    @James: Dont believe the posts of Keren Pascual. This is one of the accounts managed by Lian Las Pinas, an fanguy and a internet hoaxer.

  8. KG says:

    Ralph, i just recieve the news that ABS-CBN and UAAP has extended their partnership for TV coverage, online, magazine and marketing for five more years. No negotations, just simple contract signing tonight and whollah.

    And now, they are deserved to be the broadcast home of the UAAP.

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