On July 21, TV5 will officially integrate their newscasts under the ‘Aksyon’ banner. The newscasts will be titled ‘Aksyon sa Umaga’, ‘Aksyon sa Tanghali’, ‘Aksyon Prime’, and ‘Aksyon Tonite’.
But prior to the relaunch, several other TV5 programs and entities have used the word ‘Aksyon’ since the brand was launched in 2010.
The first late night news program of TV5 following the sale to Manny V. Pangilinan, ‘Aksyon JournalisMO’ was first anchored by Martin Andanar, Cherie Mercado and Jove Francisco. Andanar was later replaced by Atty. Mike Templo, followed by Paolo Bediones. The newscast ran from October 25, 2010 to February 17, 2012, and features online opinions of citizens regarding various national issues.
The public service program has been airing on Radyo5 92.3 NewsFM since 2011, and was first hosted by Cheryl Cosim and Richard Gordon. Cosim was later replaced by Amelyn Veloso, before current host Alex Tinsay took over the program in late 2012. Tinsay is now the sole host of the program after Gordon’s departure in early 2013. ‘Aksyon Solusyon’ also airs on AksyonTV.
Named after the flagship newscast, AksyonTV was launched on February 21, 2011. Once hailed as the first 24-hour free TV news network in the Filipino language, AksyonTV later cut its operational hours due to rising costs. The network currently airs a mix of Radyo5 programs, ‘Aksyon’ newscasts, News5 programs, and Sports5 events.
The weekend edition of ‘Aksyon’, it first aired on April 10, 2010. The original anchors were Andanar, Mercado and Francisco, all of whom would go on to anchor ‘Aksyon JournalisMO’. Amelyn Veloso, Naomi Dayrit and Maricel Halili later took over Mercado’s vacated seat.
Initially an early evening newscast, it was moved to late nights on October 10, 2010 to make way for ‘Willing Willie’. Twenty days later, Atty. Templo replaced Andanar, after which the newscast was renamed ‘Aksyon Sabado’ and ‘Aksyon Linggo’. They were later replaced by ‘Pilipinas News Weekend’ in August 2012.
‘Aksyon Weekend’ was revived on January 16, 2013, with Raffy Tulfo and Grace Lee as anchors. Unlike the previous version, however, ‘Aksyon Weekend’ only aired on Saturday afternoons, mainly due to sports coverage and weekend entertainment programs. The revived ‘Aksyon Weekend’ ended its broadcasts on July 12, 2014.
Hosted by Dennis Principe and Ron delos Reyes, ‘Aksyon Sports’ has been airing on Radyo5 92.3 News FM since 2011. The program also aired on AksyonTV, but was later cancelled. ‘Aksyon Sports’ solely focuses on recaps of sports events and discussions regarding various sports issues.
Aksyon Breaking and Related Bulletins
‘Aksyon Breaking’ (AksyonTV), ‘Aksyon Alert’ (TV5) and ‘Aksyon News Update’ (Radyo5 92.3 News FM) serve as the main news bulletins of News5. While ‘Aksyon Alert’ and ‘Aksyon News Update’ continue to air, ‘Aksyon Breaking’ was cancelled on July 13, 2014, in anticipation of a reformat.
TV5 affiliates in Cebu and Davao air a regional version of ‘Aksyon’. ‘Aksyon Bisaya’ was first launched on July 18, 2011, after TV5 launched its Cebu affiliate. ‘Aksyon Dabaw’ was then launched on May 5, 2014, serving viewers of TV5 Davao.
Formerly a stand-alone news and commentary program, it will now serve as a segment for ‘Aksyon Prime’ beginning July 21. Luchi Cruz-Valdes will continue to host the segment in addition to her anchoring duties on ‘Aksyon Prime’.
The official news website of TV5, InterAksyon.com was launched in 2010, following the sale of the network to Manny V. Pangilinan. In addition to various news articles, clips of News5 programs and newscasts on TV and radio are also featured via its sister site News5 Everywhere.
This Monday, TV5 takes the ‘Aksyon’ name to new heights, in the form of ‘Aksyon sa Umaga’ (mornings), ‘Aksyon sa Tanghali’ (noontime), ‘Aksyon Prime’ (primetime) and ‘Aksyon Tonite’ (late nights). For News5, it is about strengthening and unifying the brand, believing that ‘more than the news, it is about action’ (‘higit sa balita, aksyon’). And that is exactly what they are attempting to accomplish.
However, it remains to be seen whether or not their new initiative will pay off. But for now, News5 will welcome a change of scenery, and will start over with a clean slate.