The lack of a video-on-demand and live streaming online service is another problem that GMA is facing today. (Photo credit: GMANetwork.com)
Online live streaming and video-on-demand services in the Philippines are becoming a useful tool for viewers who want to catch up on their favorite programs.
But while ABS-CBN and TV5 currently have their own VOD and live streaming websites, it is GMA’s lack of a similar website that leaves a lot to be desired.
At the start of the current decade, both ABS-CBN and TV5 took advantage of the internet in order to showcase their television programs. The Kapamilya network launched their iWantv! service starting in 2010, while the Kapatid network followed suit with their own catch-up TV service a few years later. TV5 also launched News5 Everywhere for their news programs.
This left GMA as the only major TV station without a licensed website dedicated to catch-up and live stream programming. As a result, Kapuso viewers were forced to go elsewhere.
Past episodes of GMA programs were uploaded daily on YouTube and other video websites, without any regard for copyright infringement. In addition, the presence of unlicensed live streaming websites made it easier for Kapuso viewers to access GMA programs online and in real time.
Much like the inconsistency and lack of ratings success in their programming, the apparent mismanagement of their contracted artists, the lack of a sports division, and the overt dependence on re-runs, budget concerns are dragging GMA down. And with the lack of any available funds to capitalize on new media, it is no secret why GMA has not been successful of late.
While the partial acquisition of Ramon Ang will help boost GMA’s fortunes, it remains to be seen if his magic touch will pay off. But right now, GMA is an entity with a lot of problems. And the lack of a VOD and live-streaming website is just another dilemma for the embattled network.