GMA’s weekend programming instability continues.
Last Saturday, the Kapuso network decided to switch the timeslots of ‘Startalk’ and ‘Wish Ko Lang’. As a result, the former now airs at 3:45 p.m. while the latter follows suit.
There is a reason why GMA made another change on Saturday afternoons, and that is the ratings success of ‘Ipaglaban Mo’ on ABS-CBN. Since the legal drama returned to the small screen this past June, it has managed to dominate ‘Startalk’ in both the TNS Kantar and the AGB Nielsen ratings.
This marked ‘Startalk”s third timeslot change this year, compared to only two in their first 18 years. In January, ‘Startalk’ moved to Sunday afternoons in order to compete against ‘Buzz ng Bayan’, only to move back to Saturdays in May following the revival of ‘The Buzz’ and the reunion of Kris Aquino and Boy Abunda.
The latest change now sees ‘Startalk’ airing at a similar timeslot as its rival ‘The Buzz’, only at a different day and on a running time of 45 minutes to an hour. In addition, ‘Startalk’ will now face ‘Failon Ngayon’, another of ABS-CBN’s highly-rated programs.
For ‘Wish Ko Lang’, it marked their third timeslot change in their 12-year history. Typically a late-afternoon program on Saturdays, ‘Wish Ko Lang’ has once moved to early primetime, and now it airs in the mid-afternoon slot.
While ‘Wish Ko Lang’ was a dominant program early in its run, beating similar rivals on ABS-CBN such as ‘Willingly Yours’, ‘Simpleng Hiling’ and ‘Nagmamahal Kapamilya’, the introduction and subsequent success of ‘Failon Ngayon’ saw its viewership numbers gradually decline. Now GMA management can only hope that ‘Wish Ko Lang’ will fare much better against ‘Ipaglaban Mo’.
In all, it was another tweak to GMA’s rather feeble lineup of weekend programs. But it gets even more interesting come this weekend.