entertainment, Philippines, Sports, television

A Lesson Learned: The Success of the UAAP Cheerdance Competition

Defending champions in both the Cheerdance and Group Stunts competitions, the NU Cheering Squad will try to do one better this Sunday in the 2014 UAAP Cheerdance Competition. (Photo credit: GMA Network)

On Sunday, cheering squads of the eight UAAP schools will once again take center stage.

The UAAP Cheerdance Competition, now on its 20th edition, will take place inside the Smart Araneta Coliseum on September 14. The can’t miss event of the UAAP season besides men’s basketball and women’s volleyball, the Cheerdance Competition has been steadily growing in popularity since ABS-CBN Sports took over league broadcast rights in Season 63 (2000-01).

While it does not have any effect on the overall championship tally, fans, students and alumni will nevertheless enjoy every moment of the cheering squads’ execution of stunts, leaps, tumbles and special themes, not to mention the loud cheers and the banging drums. The unpredictable nature of the event makes for some compelling television.

So it was not a surprise to see why the recent editions of the Cheerdance Competition became social media hits. ABS-CBN Sports has done a very good job in hyping the event in advance, and the fans, whether they are watching in person, on ABS-CBN Sports+Action, on Balls HD 167, or on UAAP’s livestream website, were invested into the network’s early bird promotion.

This was in contrast to the recent NCAA Cheerleading Competition that was held at the Mall of Asia Arena last March. Poor attendance, poor viewership, lack of sponsors, and poor hype were the reasons why no one paid attention to NCAA’s own version. And TV5, the league’s coveror, paid dearly for it.

If there’s a league that can make cheerdancing a popular spectacle even for just one day, it’s the UAAP. The Cheerdance Competition is the time of the year where the cheering squads of the eight member schools try to one-up each other by performing routines that are difficult, impressive and creatively planned to near-perfection. And the fans buy into each performance.

This year’s competition will be no different, as defending champion NU Cheering Squad and the seven others will try to improve on last year’s routines. The UAAP Cheerdance Competition is expected to be another 20k-attended event, and millions will surely talk about it on social media before, during, and after the event.

One final note: For those in search of some eye candy, pay attention to Boom Gonzales’ dazzling co-host for Sunday afternoon, as well as the season’s courtside reporters in their respective schools’ gear. The Cheerdance Competition will not be complete without them.

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drama, entertainment, Korea, Philippines, television

Nino, Secret Love Bow Out

‘Nino’, along with ‘Secret Love’, will end their runs this week on GMA Telebabad. (Photo credit: GMA Network)

Two GMA Telebabad programs will bid farewell within the next two days.

First up is ‘Secret Love’, whose finale will air later tonight. The Koreanovela premiered on July 14 and was one of GMA Telebabad’s stronger-performing programs.

Starring Ji Sung as Dominic, Hwang Jung Eum as Elise, and Bae Soo Bin as Howard, ‘Secret Love’ focused on Dominic’s obsession and eventual romance with Elise amid the latter’s involvement in the killing of Dominic’s girlfriend. The series also saw how Elise willingly accused herself of the crime for the sake of her then-boyfriend Howard, after which he called off their relationship and humiliated her.

During its two-month run, ‘Secret Love’ competed well against the likes of ‘Aquino & Abunda Tonight’, ‘Pinoy Big Brother: All In’ and ‘Miss Ripley’ on ABS-CBN. The Asianovela averaged at least 15% on AGB Nielsen’s national ratings, and at least 7% on Kantar.

No replacement will be made for ‘Secret Love’, since ‘I Hear Your Voice’, the Kapuso network’s supposed successor Asianovela, premiered last month while the former was still airing.

Meanwhile, ‘Nino’ and his Naynay Commandments will officially end their run tomorrow.

The teleserye starring Miguel Tanfelix premiered on May 26, replacing ‘Carmela’ while dislodging ‘Kambal Sirena’ out of its original timeslot. Despite its value-oriented nature, ‘Nino’ had an up-and-down run, as reflected by the AGB Nielsen and Kantar ratings.

‘Nino’ had a slow start against ‘Dyesebel’ in the AGB Nielsen ratings, but managed to pick up steam as the latter drew to a close. The series continued to win over viewers even after ‘Hawak Kamay’ took ‘Dyesebel”s timeslot on July 21, and should finish with an average of 22% by the end of its run.

But on Kantar’s count, ‘Nino’ performed badly against both ‘Dyesebel’ and ‘Hawak Kamay’. A 17% average for ‘Nino’ and a -10% disparity against rival ABS-CBN teleseryes should be a cause of concern for GMA management, even as ABS-CBN endured a slight decline in the ratings of their aforementioned programs.

Overall, ‘Nino’ was a decently good teleserye, but not as revered as the likes of ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’ on the Kapamilya network. And with GMA becoming infamous for producing merely filler teleseryes that have shorter timespans, ‘Nino”s near five-month run is just another example of why GMA is resorting to this tactic with little results.

Replacing ‘Nino’ on its timeslot will be ‘Strawberry Lane’, another family drama starring Bea Binene, Kim Rodriguez, Joyce Ching, Joanna Marie Tan, and Rita de Guzman. The series, which centers on five juvenile girls seeking a new direction in life, will premiere on September 15.

 

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