‘Nino’, along with ‘Secret Love’, will end their runs this week on GMA Telebabad. (Photo credit: GMA Network)
Two GMA Telebabad programs will bid farewell within the next two days.
First up is ‘Secret Love’, whose finale will air later tonight. The Koreanovela premiered on July 14 and was one of GMA Telebabad’s stronger-performing programs.
Starring Ji Sung as Dominic, Hwang Jung Eum as Elise, and Bae Soo Bin as Howard, ‘Secret Love’ focused on Dominic’s obsession and eventual romance with Elise amid the latter’s involvement in the killing of Dominic’s girlfriend. The series also saw how Elise willingly accused herself of the crime for the sake of her then-boyfriend Howard, after which he called off their relationship and humiliated her.
During its two-month run, ‘Secret Love’ competed well against the likes of ‘Aquino & Abunda Tonight’, ‘Pinoy Big Brother: All In’ and ‘Miss Ripley’ on ABS-CBN. The Asianovela averaged at least 15% on AGB Nielsen’s national ratings, and at least 7% on Kantar.
No replacement will be made for ‘Secret Love’, since ‘I Hear Your Voice’, the Kapuso network’s supposed successor Asianovela, premiered last month while the former was still airing.
Meanwhile, ‘Nino’ and his Naynay Commandments will officially end their run tomorrow.
The teleserye starring Miguel Tanfelix premiered on May 26, replacing ‘Carmela’ while dislodging ‘Kambal Sirena’ out of its original timeslot. Despite its value-oriented nature, ‘Nino’ had an up-and-down run, as reflected by the AGB Nielsen and Kantar ratings.
‘Nino’ had a slow start against ‘Dyesebel’ in the AGB Nielsen ratings, but managed to pick up steam as the latter drew to a close. The series continued to win over viewers even after ‘Hawak Kamay’ took ‘Dyesebel”s timeslot on July 21, and should finish with an average of 22% by the end of its run.
But on Kantar’s count, ‘Nino’ performed badly against both ‘Dyesebel’ and ‘Hawak Kamay’. A 17% average for ‘Nino’ and a -10% disparity against rival ABS-CBN teleseryes should be a cause of concern for GMA management, even as ABS-CBN endured a slight decline in the ratings of their aforementioned programs.
Overall, ‘Nino’ was a decently good teleserye, but not as revered as the likes of ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’ on the Kapamilya network. And with GMA becoming infamous for producing merely filler teleseryes that have shorter timespans, ‘Nino”s near five-month run is just another example of why GMA is resorting to this tactic with little results.
Replacing ‘Nino’ on its timeslot will be ‘Strawberry Lane’, another family drama starring Bea Binene, Kim Rodriguez, Joyce Ching, Joanna Marie Tan, and Rita de Guzman. The series, which centers on five juvenile girls seeking a new direction in life, will premiere on September 15.
From the Tube 
halos lahat ng mga drama shows ngayon ng gma7 ay hanggang 5 buwan na lang ang inaabot. di nga umaabot ng higit 10 ang tv ads nila kada gap pagdating sa drama nila.
Definitely. With little ad support, GMA cannot sustain these teleseryes for a lengthier period. Ad rates drive ratings, and if people stop watching them, advertisers will pull out, and consequently the writers will lose the drive to continue the story to keep it more interesting.
GMA should be more creative on making primetime dramas. Lumalaos na sila eh Or why don’t they try to reopen their sitcom ventures (KiliTV) like what they did since early 2000s. So sad to say, nawala eventually ang nightly sitcoms. In that way, the sitcom industry here will be regained again.
Ang problema kasi sa GMA, sila ang gumagaya most of the time sa mga stilo ng ABS. Once ABS stopped making sitcoms on weeknights and relegated them to weekends, sumunod na rin ang GMA. May tendency ring sumilip ang GMA sa mga ginagawa ng ABS.
Writers of Nino, for example, took a page out of May Bukas Pa and Budoy, despite claiming that it’s an ‘original story’ of theirs. Unless they have some capable writers who are willing to be more researchful, then tuloy pa rin ang panggagaya ng GMA sa ABS.