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TV5’s ‘Weekend Do It Better’ Revisited

‘Wow Mali’, now under the ‘Lakas ng Tama’ tagline, is one of three ‘Weekend Do It Better’ programs on TV5 that are still on the air today. (Title card courtesy of TV5)

It’s been over a year since TV5 decided to change the network’s programming approach.

Under the leadership of president Noel Lorenzana, the Kapatid network overhauled its programming lineup in a way that it would favor a younger and a more active audience. These initiatives resulted in the ‘Weekend Do It Better’, ‘Everyday All the Way’ and ‘KBO: Karunungan, Balita at Opinyon’ blocks.

The first of these blocks debuted in September of last year. The first block, ‘Weekend Do It Better’, initially consisted of the following programs:

  1. ‘Showbiz Police’
  2. ‘Tropa Mo Ko Unli’
  3. ‘Killer Karaoke: Pinoy Naman’
  4. ‘What’s Up Doods?’
  5. ‘Pinoy Explorer’
  6. ‘Who Wants to Be a Millionaire?’
  7. ‘Wow Mali Pa Rin’
  8. ‘The Mega and the Songwriter’

Of the eight, only ‘Tropa Mo Ko Unli’ (now ‘Tropa Mo Ko Nice Di Ba’), ‘Who Wants to Be a Millionaire?’ and ‘Wow Mali Pa Rin’ (now ‘Wow Mali Lakas ng Tama’) remain on the air. The three shows were the only ‘Weekend Do It Better’ stalwarts to survive TV5’s most recent transformation, that of the ‘Happy Ka Dito’ era, and their success and viewer loyalty were a testament to that.

On the other hand, ‘What’s Up Doods?’ and ‘The Mega and the Songwriter’ were cancelled just before the end of last year due to low viewership numbers. Then in the first half of this year, ‘Showbiz Police’, ‘Pinoy Explorer’ and ‘Killer Karaoke: Pinoy Naman’ were also cancelled, with the first two having moved to new timeslots in the middle of their run.

The ‘Weekend Do It Better’ title would be deemphasized by February 2014, but in the minds of the Kapatid network, it was only the beginning of further experimentation and constant rebuilding. New programs would be unveiled within the next few months, with the hope of making TV5’s weekend lineup even more formidable.

Today, the experiment continues, but for TV5, ‘Weekend Do It Better’ marked the start of bigger and brighter things for the still-No. 3 network, one that would carry them for the next few years.

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