The Euroleague is arguably the second most widely recognized basketball league in the world, next to the NBA. But its coverage in the Philippines has been rather patchy, at best.
In the past, Basketball TV covered Euroleague matches from the eliminations all the way to the finals. But there have been two instances where BTV did not air any Euroleague games.
In the 2009-10 season, the now-defunct ESPN Star Sports group covered the Euroleague games. This season, the Euroleague was shut out of any sports-centric cable network in the country, presumably due to its lack of popularity among basketball aficionados in the country.
Nobody knows when will Euroleague basketball return to Philippine shores, but for a league so highly regarded, they surely deserve some respect, even from the PBA and Philippine basketball.