After a promising start, ‘Ipaglaban Mo”s fortunes have taken a dip in recent months. The entry of GMA’s ‘Karelasyon’ only made it worse. (Logo courtesy of ABS-CBN)
After dominating the post-noontime scene on Saturdays for the early part of its run, ‘Ipaglaban Mo”s luck appears to be running out.
Thanks to a rare stroke of genius by GMA management, the renewed success of the newly-revived ‘Ipaglaban Mo’ began to wear thin. A pair of programming moves by the Kapuso network gave ABS-CBN and the father-and-son legal team of Atty. Jose and Jopet Sison a lot to worry about.
In its first two months on the air, ‘Ipaglaban Mo’ made mincemeat of ‘Startalk’, whose return to Saturday afternoons failed to arrest their continuing ratings decline. Then on August 16, 2014, GMA switched the timeslots of ‘Startalk’ and ‘Wish Ko Lang’, and from there, ‘Ipaglaban Mo”s fortunes took a slight dip.
But it was the entry of ‘Karelasyon’ which gave ‘Ipaglaban Mo’ its stiffest challenge yet. After one month, the latter was just lucky to survive on ABS-CBN’s trusted provider Kantar Media, but the same cannot be said on the figures provided by GMA’s own partner AGB Nielsen.
Here is the comparative ratings between ‘Karelasyon’ and ‘Ipaglaban Mo’ according to both AGB Nielsen and Kantar Media.
April 11
Karelasyon (16.5%) over Ipaglaban Mo (8.1%) – AGB Nielsen
Ipaglaban Mo (14.8%) over Karelasyon (11.9%) – Kantar Media
April 18
Karelasyon (17.3%) over Ipaglaban Mo (8.6%) – AGB Nielsen
Ipaglaban Mo (14.7%) over Karelasyon (11.8%) – Kantar Media
April 25
Karelasyon (20%) over Ipaglaban Mo (7.8%) – AGB Nielsen
Karelasyon (13.7%) over Ipaglaban Mo (12.9%) – Kantar Media
May 2
Karelasyon (16.3%) over Ipaglaban Mo (10.3%) – AGB Nielsen
Ipaglaban Mo (16.3%) over Karelasyon (12.6%) – Kantar Media
May 9
Karelasyon (14.1%) over Ipaglaban Mo (10.1%) – AGB Nielsen
Ipaglaban Mo (15.2%) over Karelasyon (12.4%) – Kantar Media
Based on the figures, ‘Karelasyon’ proved to be a thorn on ‘Ipaglaban Mo”s side, at least according to AGB Nielsen. However, the only time ‘Karelasyon’ swept both Kantar and Nielsen to date was on the April 25 episode starring Rocco Nacino and Kris Bernal, defeating the ‘Ipaglaban Mo’ episode starring Andrea del Rosario and Yam Concepcion.
While ‘Karelasyon’ only managed to beat ‘Ipaglaban Mo’ once in Kantar so far, they proved to be a more competent program than the latter’s first two opponents in ‘Startalk’ and ‘Wish Ko Lang’, based on its double-digit rating performances.
That said, it is clear that ‘Ipaglaban Mo’ is no longer the ratings juggernaut it once was. The program’s initial run of dominance is now a distant memory.
‘Karelasyon”s surprising success should only strengthen ‘Ipaglaban Mo”s resolve. A tweak or two is needed to restore ‘Ipaglaban Mo”s former glory, otherwise everything will go ‘Karelasyon”s way.
And that should only concern ABS-CBN even further.
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