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Remembering Action Kids on ABS-CBN Sports+Action

 

ABS-CBN Sports+Action once aired animated programs under the ‘Action Kids’ block until late last year. (Logo courtesy of ABS-CBN)

There was a time when animated programs used to air on ABS-CBN Sports+Action.

Dubbed as ‘Action Kids’, the morning block featured animated programs, both from the United States and Japan. The block usually aired in the early mornings whenever there are no sporting events on tap.

Some of the most notable programs on the block include sports-themed animated series like ‘Supa Strikas’, Nickelodeon educational programs like ‘Dora the Explorer’, and animes such as ‘Metal Fight Beyblade’. Marvel animated series like ‘Avengers Assemble’ and ‘Spider-Man Unlimited’ were also aired during ABS-CBN’s contract deal with Marvel.

‘Action Kids’ was essentially carried over from the animated shows that aired on predecessor Studio 23.  However, in late 2014, the ‘Action Kids’ block was taken off the air for unknown reasons, and Sports+Action soon shifted its focus towards live-action programs, sporting highlights and general information shows, most notable of which were NBA replays.

Thing is, ABS-CBN Sports+Action was aimed at a predominantly male adult audience. ‘Action Kids’ didn’t conform to the channel’s tastes.

Some of the programs that aired on ‘Action Kids’ were moved to the newly-launched ‘Yey!’ channel, which is currently available on SkyCable and on the newly-launched ABS-CBN TVPlus digital TV box. Others were moved to the cable-only Hero TV.

For a station that prides itself in airing sporting events and action-packed programming, ABS-CBN Sports+Action’s brief spell into animated shows was something to forget. While it did provide a bit of action and adventure for younger audiences, it is not what they really have in mind.

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