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Asianovelas on ABS-CBN To Be Affected Again By PBB

The entry of ‘Pinoy Big Brother: 737’ should cause some concern to Kapamilya Asianovela fans.

Starting next Monday, weekday editions of PBB: 737 will air twice a day, similar to prior seasons. The afternoon edition will air after ‘Nasaan Ka Nang Kailangan Kita’, and the primetime edition will air after ‘Aquino & Abunda Tonight’.

The two editions of ‘Pinoy Big Brother: 737’ will replace a pair of Asianovelas that are on their final week: Kapamilya Gold’s ‘Let’s Get Married’, and Primetime Bida’s ‘My Lovely Girl’.

With the Asianovelas about to be shut out in the afternoon and primetime slots, ABS-CBN will now have to find a way to maintain interest to these programs in a different timeslot. After all, they don’t want to rob Asianovela fans of their enjoyment and pleasure in watching such series.

One particular option may be the Umaganda block, where the network’s Asianovelas have enjoyed ratings success in recent years. However, the network has not broadcast an Asianovela in the morning since ‘Lovers in Paris’ re-aired from June to August of last year.

Currently the only open slot on Umaganda is ‘Kapamilya Blockbusters’, which is merely a filler program. The movie block is up against GMA Asianovelas ‘Secret Garden’ and ‘Two Mothers’, and Latinovela ‘Corazon Indomable’, all of which were decent performers for the Kapuso network.

Replacing ‘Kapamilya Blockbusters’ with either one or two Asianovelas may help ABS-CBN regain some sense of respectability in the morning block. It should also make up for the presence of PBB in their timeslots, in order to satisfy the cravings of Kapamilya Asianovela fans.

If ABS-CBN decides not to air an Asianovela at all, it will definitely hurt the network’s morale. After all, they are regarded as the ‘First and True Home of Asianovelas’, having first brought one in 2003 with ‘Meteor Garden’.

That said, keeping up with GMA’s ‘Heart of Asia’ should help ABS-CBN continue its tradition of bringing quality Asianovelas to the small screen. The Asianovela-loving fanbase is growing, so ABS-CBN has to heed to their demands.

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