“Avoid ‘The Voice Kids’ at all costs.”
This is the battle cry of a despondent GMA management upon revealing the schedules of the soon-to-air multi-platform reality boyband talent show ‘To the Top’. Starting July 25, ‘To the Top’ will air every Saturday at 8:50 p.m. following ‘Magpakailanman’, and every Sunday at 9:40 p.m. following ‘Kapuso Mo, Jessica Soho’.
This means that ‘To the Top’ will only compete against ‘Pinoy Big Brother: 737’ rather than the ‘The Voice Kids’ season 2. With the latter having set a series ratings record of around 43% (according to Kantar Media) the previous weekend, GMA knows they’re in a losing battle, and wisely did what’s best for them.
But that doesn’t mean ‘To the Top’ will beat ‘Pinoy Big Brother’ once they get underway. As it stands, PBB remains a serious contender despite the recent spate of controversies, and for GMA to make ‘To the Top’ even more interesting than its adversary, they need to raise the level of skill and entertainment value to win the viewers’ hearts.
That said, a tough battle still lies ahead for ‘To the Top’. Even though they’ll no longer go head-to-head with ‘The Voice Kids’, they still have something to prove as far as ratings go, and that alone won’t be easy.