The plug has finally been pulled from ‘My Mother’s Secret’.
GMA has announced that the early evening teleserye will be down to its final two weeks. This means that the series finale of ‘My Mother’s Secret’ will air on Friday, July 31.
‘My Mother’s Secret’ starred Gwen Zamora, Christian Bautista, Lotlot de Leon, Meryll Soriano and Kim Rodriguez. It was directed by Neal del Rosario.
The series premiered on May 25 with little fanfare. It was unexpected and hastily created to begin with, since GMA did not seriously hype ‘My Mother’s Secret’ in the weeks prior to its premiere.
As expected, the series was no match for the opponent in the ratings. ‘My Mother’s Secret’ lost badly to ‘Inday Bote’ in its opening week, but the series slumped even further once ‘Pasion de Amor’ entered the fray.
‘Pasion de Amor’, the local adaptation of ‘Pasion de Gavilantes’, became a surprise hit for ABS-CBN despite its sexually-charged theme and unlikely placement in the early evening slot. The Kapamilya series’ average rating of over 20% (based on Kantar Media) became a cause of concern to ‘My Mother’s Secret’.
It also didn’t help that ‘My Mother’s Secret’ can only muster single-digit ratings in most episodes. When it became clear that the series would be more of a hindrance to the primetime lineup, GMA decided to act accordingly.
Thus, after only 50 episodes (short of the typical 80 episodes of a modern teleserye), ‘My Mother’s Secret’ will officially take a bow after its final episode on July 31. The series did not deserve a second chance after all, with poor ratings the motive behind its demise.
The cancellation of ‘My Mother’s Secret’ is only the beginning for GMA Telebabad, though. Over the next few weeks, ‘Pari ‘Koy’, ‘Let the Love Begin’ and ‘The Rich Man’s Daughter’ will also be replaced, marking a month-long turnover for the embattled primetime block.
More on that in a future article.
From the Tube 
What GMA should’ve done instead is not mind about the ratings of their TV programs, whether it fares well or not, as long as the network is giving appropriate content for the Filipino viewer.
IMO, it seems better if GMA will compete with TV5 and rather go alternative instead.
BTW, I wonder what program will replace “My Mother’s Secret.”
GMA needs cash so they need to look at the ratings which what advertisers refer to as basis for ad placements. They need cash. The system of payment is another since advertisers pay placements three months after their placement agreement airs. So if for example certain product agrees to put placements for 1 week, ad agency will verify the spots were indeed aired which will take another week or so then GMA has to wait three months for the check. Kailangan tlga ng pondo ng network for operational cost kaya every week na talo sila is a big blow to them income and budget wise
Desperate times need desperate measures. That’s the worst part of it all. Kailangan ng pera pero hindi maka-generate ng mabuti.
yep GMA is soon to be isang kahig isang tuka mode – production budget wise.
Indeed.
Still have programs that have lack of necessary promotions.
Every GMA show suffers from the lack of hype these days. But My Mother’s Secret is much worse; it was rushed and belatedly announced to begin with. That’s why its ratings were so poor right from the start; it’s worse than the later Telebabad dramas who were at least respectable.
wala kasi silang cash kaya imbes na promo plug, inaalok nila ung spot na un sa Ads. ngaun kung walang kumuha, binabakante nila un kasi khit sariling network nila ang nagproduce binabayaran p rin nila ang promo plug spots. Kung walang budget ang show, wala ding promo plug. Gnun ang kalakaran sa tv, pinapaikot lng nila ang pera in between departments. khit ung mga gamit at vans nilalagyan ng costing per use para alam nila kung kumikita ung show or hindi. kasi in totality mahal magproduce ng teleserye
We can’t fault them for continuing to pursue ABS’ coattails kahit alam nilang talo sila. Mantakin mong 6-7 na teleserye araw-araw, magastos talaga for an obviously struggling network.
dpat tlga magconcede n lng muna sila sa ngayon. bawasan nila ung oras ng teleserye. Kung ako sa GMA lalagay ko ang celebrity bluff sa weekday primetime. para makapagpromote n rin ang shows nila sa primetime and do alternative programming.
That’s more like it. Dapat huwag muna silang makikumpetensya sa ABS and do something different.
ngaun ko lng na realize na except weekends wala na silang avenue to personally promote their show except sa 24Oras, ung EatBulaga nman kasi sa TAPE so babayaran p rin nila un.ung UH nman nde rin kasi sobrang aga nman un. Tanging Startalk, Celebrity Bluff at KMJS lng ang pdeng magpromote ng show since mag goddbye na rin ang SAS.
Too bad.
GMA airs a lot of promo plugs during commercial breaks. Nababawasan na ang ad spots.
But since they need the ad money to produce the plugs for their programs, we won’t be surprised if their commercial breaks would be much shorter if they failed to find one. Yan ang drawback sa strategy na ito.
But since they need the ad money to produce the plugs for their programs, we won’t be surprised if their commercial breaks would be much shorter if they failed to find one. Yan ang drawback sa strategy na ito.
But since they need the ad money to produce the plugs for their programs, we won’t be surprised if their commercial breaks would be much shorter if they failed to find one. Yan ang drawback sa strategy na ito.
Sayang na rin ang pera. i-EZ Shop na lang yan!
Puwede ring mag-promote sa Sunday Pinas Saya pero the new show is under a blocktimer so siguradong parang Eat Bulaga ang promo set up.
Either way, GMA has limited options to promote shows.
By the way, Wowowin is also rumored to be on its way out. GMA is giving Willie Revillame until the end of next month to improve his show whose ratings are not only on their way down, the show also lacks publicity and you don’t see any plugs on other GMA shows.
That’s just the least of their worries. It is the teleseryes that they have to worry the most since they spend the most out of it.
GMA can also come up with alternative programming by showing the Shakey’s V League live on weekends sa GMA 7 like what TV5 does to the PBA. Tutal, sikat pa rin ang volleyball. All GMA has to do is to work a tie-up with Sports Vision on how to promote the league and get its own sports OB van.
If that doesn’t work, we will not be surprised if they air unli-anime and unli-Asianovelas, not to mention TV shopping blocks like Shop Japan and EZ Shop.
Ralph, I’ve also noticed like you na umiiksi na ang ad spots ng GMA lately. And I have a feeling na lalangawin ang 65th anniversary show nila sa MOA Arena this Sunday. What time will it be aired?
I don’t know.
Sabi ninyo umunti ang TV Ads ng GMA , pero marami pa ring nagpapalastas sa kanila. At saka pasensya na po sa sinabi ko sa inyo kasi parang kayo ang mali sa inyong obserbasyon patungkol dito.
Kung marami pa rin ang mga patalastas nila as you claim, bakit hindi nila ma-afford na magpagawa ng mga plugs for their TV shows? Yung My Mother’s Secret nga hindi makagawa ng ingay dahil hindi prinomote ng todo nitong GMA.
If I were you then go observe all of GMA’s commercial breaks. List the plugs one by one, including the plugs for their programs. That’s the only way na mapapatunayan mo na mali kami. Get it? Otherwise mawawalan ng punto ang debate natin.
Better list them the next time you comment. Kahit 1-3 na programa lang ang napanood mo. And list them according to gap.
Well, in fact, GMA has a lot of advertisers, just like ABS-CBN, but with a few exceptions only (or in other words, some advertisers do not want to advertise on GMA either for obvious or hidden reasons). But despite the huge number of advertisers GMA is having (almost at par with ABS-CBN, but GMA Regional TV is not included), the other reason why GMA has airs lesser advertisements in favor of TV spots and program promotions, aside from wilting ratings, is that they don’t want to have too much advertisements (10+ as ABS-CBN’s) to avoid commercial overloading, which became a reason for GMA to resign from the KBP as a member. Just my opinion, so please respect it. 🙂
Anyway, I’ll do the job for “roman niko.” I’ll try watching a sample TV show on ABS-CBN and another one on GMA. I’ll list down the number of commercials on each program’s ad gaps (including promos for program teasers) to compare and contrast.
Good. Roman Niko is giving me headaches for his lack of analysis.
Kahapon nanood ako ng Pangako Sa Yo, mga bandang 9:10 hanggang 9:25 P.M., during commercial breaks, isa sa mga commercial gaps sa sakop ng oras na nabanggit ko ay 2 o 3 TV Ads ang pumasok sa kanila , tapos sa sumunod na gap ay 5 o 6 ang bilang ko sa TV Ads. Ikaw kung mapapansin mo rin, Ralph, kung nanood ka ng patalastas ng Pangako Sa Yo, ang daming plugging ng kanilang shows kaysa sa TV Ads, maliban na lang sa pagitan ng 8:45-9:10 P.M.
Sa sinasabi ninyo na ilista ko ang TV ads kasama ang plugging ng shows, sa 1-3 program, pero sorry, Ralph, mas busy ako sa trabaho ko kaysa sa inyo kaya di ko magawa ang gusto ninyong ipagawa sa akin. At kayo naman makakapansin jan, lagi naman kayo updated sa nangyayari sa TV Network siguro kayo na rin ang mag-obserba sa mga TV commercials at kung gusto mo, ilista mo na rin. Pero next time kung ayaw ninyo gawin, susubukan ko yung gusto mong ilista ang TV Ads.
Pero ikaw naman ang nagpasimuno ng mga usap-usapan tungkol sa mga ads na yan, kaya pinapagawa ka namin ng listahan. Pero no need, si Jake na ang gagawa.
To be honest, you’re not proving anything. Kaya kami nag-duda sa ‘yo.
My Faithful Husband, starring Jennylyn Mercado and Dennis Trillo, may possibly replace My Mother’s Secret. Anyway, the last hurrah for MMS is cancer.
@James
> Kapuso Fans’ Day
There are firsthand reports that MOA Arena’s upper box attendance today was scant.
> Wowowin
Willie reportedly wants his show to be daily, but not on the morning and noon timeslots.
Actually My Faithful Husband is intended to replace The Rich Man’s Daughter. Jen and Dennis are GMA’s most bankable stars, thus they deserve a mid-evening slot. It’s possible that the timeslot for MMS will once again be filled by a Koreanovela. I’ll fill you in once it’s confirmed.
The entirety of Telebabad will be turned over within the next three weeks. Pari ‘Koy and Let the Love Begin will also end as well. More on that soon.
As you know by now, HBD43, Wowowin will now be aired Sundays at 2 pm starting tomorrow. Kapuso Movie Festival will be aired at 3:15 pm. GMA will also air URCC 25 Domination tomorrow after To The Top on SNBO.
Jessica Sanchez will be among the guests in Sunday Pinas Saya’s first telecast tomorrow.
Sarah Lahbati will be on ASAP tomorrow. She is now under contract with Viva and no longer with GMA 7.
Moving on, since you’re not up to speed with weekday programs again, Reply 1997 premieres this Monday replacing My Mother’s Secret. For now, you’ll still see Gwen Zamora on Bubble Gang every Friday night, now that her teleserye’s done.
I hope you can do an article comparing the three competing Sunday noontime shows. I’m looking forward to that.
In exchange, you should give your thoughts on the new JaDine teleserye On the Wings of Love as soon as an article about it is available. That is, if you’re really serious about weekday shows. As for your suggestion on the three Sunday noontime shows, let’s make it short and quick about it.
The case of My Mother’s Secret is now closed, since the teleserye is already done.