comedy, drama, entertainment, movies, Philippines, television

Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

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12 thoughts on “Slow Start for You’re My Home

    • As much as we want to criticize GMA’s decision to air movies on Telebabad, it seems to work on their favor. 10:00 p.m. is definitely too late for a teleserye, and too much drama is just agonizing.

  1. Jake-jake Jacinto says:

    But in the recent days, it seems like “You’re My Home” is slowly but surely gaining momentum. I saw a plug about that teleseries the other night (during its commercial break), which showed that more and more people are slowly beginning to enjoy this drama. One televiewer even said that she “enjoys watching this teleseries even if it’s at a late timeslot.” And if this momentum is to continue, especially ratings-wise, then GMA should have one more thing to worry about.

  2. It looks like You’re My Home is going to wrap up in three weeks, with its finale set on March 23, just in time before the COMELEC Campaign Period set on March 25.

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