It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.
This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.
The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.
The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.
For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.
Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.
Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.
Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.
12 thoughts on “Slow Start for You’re My Home”
A slow start indeed. IDK if that strategy of ABS actually worked or backfired.
As much as we want to criticize GMA’s decision to air movies on Telebabad, it seems to work on their favor. 10:00 p.m. is definitely too late for a teleserye, and too much drama is just agonizing.
But in the recent days, it seems like “You’re My Home” is slowly but surely gaining momentum. I saw a plug about that teleseries the other night (during its commercial break), which showed that more and more people are slowly beginning to enjoy this drama. One televiewer even said that she “enjoys watching this teleseries even if it’s at a late timeslot.” And if this momentum is to continue, especially ratings-wise, then GMA should have one more thing to worry about.
Indeed. People are now getting used to it, after initially balking on ABS-CBN’s decision.
It looks like You’re My Home is going to wrap up in three weeks, with its finale set on March 23, just in time before the COMELEC Campaign Period set on March 25.
Eh what does the campaign period have to do with You’re My Home’s conclusion? I don’t understand.
*Tatakbo si Richard Gomez bilang Mayor ng Ormoc City under NPC. Just delete the reply above.
I see. As for its replacement, let’s wait and see.
Jane The Virgin na ang replacement ng You’re My Home. Jane The Virgin is the first US TV series aired on channel 2 since 24.
For them, American series is the new Koreanovela on primetime. Should be interesting to see if the return of American series to Channel 2 (albeit Tagalized) will pay off anew.
Hope so with TV5 airing Supernatural dubbed in Tagalog, it will pay-off. Hopefully the viewers can accept it. Also both Jane The Virgin and Supernatural are airing on The CW and Supernatural once aired on the default tv station of ABS-CBN which is Studio 23.
Again, I doubt this decision by ABS.