news, Philippines, public affairs, television

In 150 Words: Alagang Kapatid Returns

‘Alagang Kapatid’ returns this Sunday on TV5, with a radio version airing later today on Radyo5 92.3 News FM and AksyonTV. (Logo courtesy of TV5)

After a three-year absence, ‘Alagang Kapatid’ is returning to the small screen.

The comebacking TV5 public service program will air new episodes starting this Sunday. Hosted by Cheryl Cosim, ‘Alagang Kapatid’ will feature stories of hope and determination from individuals and communities in need, with the Alagang Kapatid Foundation providing urgent assistance in the process.

The original series first aired from 2011 to 2012, and was a weekend morning program that went up against GMA’s ‘Pinoy MD’ and ABS-CBN’s ‘Salamat Dok’. On its return, ‘Alagang Kapatid’ will now air every Sunday at 1:00 p.m., starting November 8.

A radio version of ‘Alagang Kapatid’ will also complement the said program. Hosted by Cheryl Cosim and joined by Alagang Kapatid Foundation chairman Menchie Silvestre, ‘Alagang Kapatid’ on Radyo5 92.3 News FM will air every Thursday at 11:00 a.m. starting today, with a simulcast on AksyonTV and News5Everywhere.

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drama, entertainment, Philippines, television

GMA Brings Back Kapuso Primetime Cinema

Once again, GMA is making some radical changes to its Telebabad lineup.

Just recently, the network announced that they will bring back the transitional movie block ‘Kapuso Primetime Cinema’. The re-premiere of the said movie block will take place on November 9, replacing the Koreanovela ‘Legendary Women’.

It can be recalled that GMA aired ‘Kapuso Primetime Cinema’ two years ago, following the conclusions of ‘Genesis’ and ‘Akin Pa Rin ang Bukas’. GMA’s intent of airing ‘Kapuso Primetime Cinema’ at the time was clear: to capitalize on low advertising revenue during the Christmas season and to give more time for the production of upcoming teleseryes.

As it turned out, the move backfired. Replacement dramas ‘Carmela’ and ‘Rhodora X’ failed to bring the desired results, and GMA was left wondering why their ‘Kapuso ang Una’ battle cry did not work out.

This year, GMA opted for a more different approach. Instead of replacing the network’s teleseryes like they did two years ago, they decided to place ‘Kapuso Primetime Cinema’ on the timeslot normally reserved for Koreanovelas.

One possible reason for the move is that GMA intended to air ‘Kapuso Primetime Cinema’ in order for ‘Saksi’ to match up better with ‘Bandila’. The presence of ‘Pinoy Big Brother: 737’ and ‘Tonight with Boy Abunda’ has led to a later-than-expected airing for ‘Bandila’.

There is one problem, however. ABS-CBN has announced that a fifth teleserye (‘You’re My Home’) will air on Primetime Bida at the conclusion of ‘Pinoy Big Brother: 737’, and as a result, a hopeless situation now awaits GMA and its embattled fanbase.

That said, GMA needs to realize that they need to concede defeat than continue their already lopsided rivalry with ABS-CBN. It is clear the both networks are headed into opposite directions, and with ABS-CBN already more dominant than ever, GMA knows that an overhaul is more than necessary at this point.

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