The tandem of Alden Richards and Maine Mendoza is becoming increasingly bankable.
Not only are they helping ‘Eat Bulaga’ reach new levels of popularity, but they are also becoming more attractive to advertisers. The tandem’s well-received commercial plugs with McDonalds and TNT (Talk N’ Text) has led to even more endorsements as the year comes to an end.
These include commercials for the following products:
Bear Brand Adult Plus
Outside of AlDub, Alden and Maine also shot individual commercials for products such as Boardwalk and O+. Even Wally Bayola, Jose Manalo and Paolo Ballesteros (in character as Lola Nidora, Tinidora and Tidora respectively) have made an appearance in some of their commercials.
Not all parties are happy with their success. ABS-CBN, in particular, has some strict rules regarding commercials, which should explain why AlDub commercials there have been limited and at times edited by the network.
Of course, ABS-CBN did not want to risk losing viewers simply by accepting a split-screen duo that is more synonymous with rival GMA, TAPE Inc. and ‘Eat Bulaga’. They have their own bankable set of love teams, after all.
With the success of AlDub translating into higher revenue for the products they endorse, it is clear how transcendent the two have been to advertisers. But what about the big screen, as in ‘My Bebe Love: #KiligPaMore’?
Let’s wait and see if their impact on ‘Eat Bulaga’ and commercial endorsements will translate into box-office success this Christmas.