The tandem of Alden Richards and Maine Mendoza is becoming increasingly bankable.
Not only are they helping ‘Eat Bulaga’ reach new levels of popularity, but they are also becoming more attractive to advertisers. The tandem’s well-received commercial plugs with McDonalds and TNT (Talk N’ Text) has led to even more endorsements as the year comes to an end.
These include commercials for the following products:
Bear Brand Adult Plus
Tide 6
Coca-Cola
Downy
Datu Puti
Hapee Toothpaste
Zonrox
Outside of AlDub, Alden and Maine also shot individual commercials for products such as Boardwalk and O+. Even Wally Bayola, Jose Manalo and Paolo Ballesteros (in character as Lola Nidora, Tinidora and Tidora respectively) have made an appearance in some of their commercials.
Not all parties are happy with their success. ABS-CBN, in particular, has some strict rules regarding commercials, which should explain why AlDub commercials there have been limited and at times edited by the network.
Of course, ABS-CBN did not want to risk losing viewers simply by accepting a split-screen duo that is more synonymous with rival GMA, TAPE Inc. and ‘Eat Bulaga’. They have their own bankable set of love teams, after all.
With the success of AlDub translating into higher revenue for the products they endorse, it is clear how transcendent the two have been to advertisers. But what about the big screen, as in ‘My Bebe Love: #KiligPaMore’?
Let’s wait and see if their impact on ‘Eat Bulaga’ and commercial endorsements will translate into box-office success this Christmas.
From the Tube 
I am not a fond fan of Metro Manila Film Festival but I’m certain na may product placements pa more ang MBLKPM. I’m no longer surprised by this maneuver.
Remember Vic’s flicks: My Little Bossings and My Big Bossing? Lourd De Veyra slammed such promotion by addressing it in an open letter.
At this point, the MMFF is more about making money, not making quality films, unlike Cinemalaya and other indie film festivals. So Lourd has a right to attack the film industry’s perceived decline in quality.
It’s now all about the money. Mapa-Vic Sotto man, Kris Aquino, Ai-Ai de las Alas o Vice Ganda, they are there to make more money on MMFF.
Sa totoo lang, mas may sense pa na manood ng Star Wars kaysa sa MMFF.
Too bad, hanggang Bisperas na lang ang showing ng bagong kabanata ng Star Wars. Tapos, hihintayin ko pa ng Enero para panoorin ang The Peanuts Movie. Ugh!
Blame MMFF! Their annual forthnight flick fest nowadays lost their luster, clear cinematography and charsmatic story unlike the classics of Tanging Yaman, Dekada ’70 or Bonifacio: Ang Unang Pangulo.
I’m summoning Heneral Luna for this mess.
Anyway, let’s leave that aside. After all, the topic is about AlDub’s impact in the advertising world. And like we said, expect their ads to be played in between breaks for My Bebe Love.
Hi Ralph. Sana makagawa ka ng article about GMAs Digitalization plan. thank you.
I can’t promise you that. Unless may experimental HD broadcast na sila like those of ABS and TV5, hindi nating masasabing nasa stage of digitization na ang GMA. Thus, your proposal is a no-go.
GMA must prove na kaya nilang makipag-sabayan sa mga ABS at TV5 ng mundo. Kaso kung puro dagdag-bawas lang ang ginagawa nila, that won’t work.
I noticed how ABS-CBN show one of their commercials in a way that the two will not be featured as a love team. I saw one time the Downy commercial, wherein it was just Maine Mendoza fully. While on the Tide commercial, it was just Alden Richards on that 3 part commercial.
My question is, did GMA also did the same thing with ABS-CBN talent’s commercial?
If you watched the full version of the KathNiel KFC or JaDine Jollibee commercials on GMA, then that answers your question.
Pero i heard na next year ilalabas nila ang patented dongles nila para sa DTV plans ng GMA.
If that’s the case, then let’s wait and see what their next step is. Yung planong digitalization nila dapat isabay na rin with the HD experiments. Way behind na kasi sila sa ABS and TV5 pagdating sa HD.
IDK about their digitalization plans. Sa totoo lang, we’re still waiting for the next GMA station to say goodbye (to be downgraded from an originating station to a relay station) para lang sa digitalization plans ng GMA, as well as money.
Indeed. Dagdag-bawas lang ang GMA ngayon just for digitization (dagdag-pera at the expense of bawas-istasyon).
The only AlDub-related commercial that ABS aired in full is 555 Sardines, featuring Maine Mendoza.
May ad policy kasi ang ABS. OK lang sa ABS na magcommercial ang mga talents from other networks, as long as it doesn’t promote any products or programs which rivaled ABS-CBN’s like AlDub commercials (featuring both Maine and Alden), which promotes Eat Bulaga and competes against Showtime, pati yung commercial ng Cignal, wala sa ABS, since it competes against ABS-CBN’s SkyCable.
They’re pretty much the only network that does such a thing. As for GMA, mukhang wala namang problema kung umeere sila ng mga KathNiel at JaDine commercials.
I’m pretty sure na mahihirapan ang mga advertisers since they have to deal with ABS-CBN’s strict advertising rules.
Indeed. Masyadong overprotective ang ABS pagdating sa bagay na ito.
I can’t stand this AlDub tandem. They’ve endorsed a lot already. And a lot of companies have been getting them as endorsers. Can’t they just “slow down” & get other endorsers instead?
There’s nothing we can do. They’re simply too popular and too attractive.
well not really. kahit sabihin na natin na box office hit yun pelikula, 1.5/5 ang rating based on a review from click the city. habang yun Beauty and the Bestie based on reports from Star Cinema and Viva Films halos sold out yun mga sinehan and daming good feedback from the audience. And fact na MBL is an advertisement within a movie dahil sa dami ng endorsements nila na naipasok sa movie, medyo panget lang ang dating.
Even if you don’t agree, they still attract a lot of viewers, kaya nga first day pa lang mahaba-haba na ang linya for the film.
Anyway, whether we like it or not, it is clear that MMFF is prioritizing money over quality. Beauty and the Bestie may be getting good reviews, but it’s still a cash cow, unlike Honor Thy Father na mas prinioritize ang quality over money.
I agree but Quantity over Quality will not help Philippine Cinema regain its former glory. And the disqualification of HTF for the best picture category really made a bad impression for the MMFF.
Indeed.