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In 100 Words: Mixed Results for Wowowin’s New 90-Minute Format

Not even an additional 30 minutes helped ‘Wowowin’ in the national ratings. (Photo credit: GMA Network)

An extended running time for ‘Wowowin’ did not result in improved ratings.

Kantar’s national ratings for February 15 showed that ‘Wowowin’ earned a 14.6% rating. The show managed to beat ‘Kapamilya Deal or No Deal’ (11.1%), but still fell short to its regular rival ‘Pasion de Amor’ (18.1%).

The pattern continued over the next two days, as ‘Wowowin’ (16% & 15.3% respectively) won over ‘Kapamilya Deal or No Deal’ (12% & 10.9%), but lost to ‘Pasion de Amor’ (18.2% & 17.4%). While AGB Nielsen’s Mega Manila ratings indicate a decisive victory for ‘Wowowin’, the national ratings speak otherwise.

With ‘Pasion de Amor’ down to its final week (more on that in next week’s article), there is still hope for ‘Wowowin’ to catch up. But as ABS-CBN prepares for its replacement, things don’t seem to look so good for Willie Revillame on primetime.

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