In an extremely unusual move, the Kapamilya network decided to bring back Koreanovelas after an eight-month absence. Their newest Koreanovela, ‘My Love Donna’ will air starting this Monday, and will replace ‘And I Love You So’ on the Kapamilya Gold block.
‘My Love Donna’ stars Joo Jin-Mo and Kim Sa-Rang. It will be the first Koreanovela since ‘Let’s Get Married’ and ‘My Lovely Girl’ to air on ABS-CBN.
Bringing back Koreanovelas on ABS-CBN doesn’t make sense. They already have the resources and technology to produce more local programming, so why do they still need to import foreign series when in fact interest in Koreanovelas are declining and there are some Star Magic artists who are waiting for opportunities to shine.
In addition, ABS-CBN is infamous for cutting a lot of good scenes when it comes to foreign dramas, so much so that their runs are shorter than originally indicated (remember ‘Ana Manuela’?). The fact that these dramas are short-term in nature doesn’t help ABS-CBN at all, and it only hurts their viewership whenever they are present.
By bringing ‘My Love Donna’ to Kapamilya Gold, ABS-CBN has made the wrong decision and the wrong time to bring back a Koreanovela. On the same day ‘My Love Donna’ premieres, GMA will bring in a new teleserye, the Andrea Torres-starred ‘The Millionaire’s Wife’, on the very same timeslot (more on that this Monday).
Remember, the Kapuso network only airs Koreanovelas in the morning and evening slots, and on Mondays to Thursdays as well. The presence of ‘Wowowin’ and longer teleseryes means that there is no place for them to add Koreanovelas in the afternoon.
That said, expect ABS-CBN to lose in the ratings with their newest Koreanovela. This is a definite mismatch for the Kapamilya network, and thus, it won’t help them at all.
What was thought to be the ‘end of an era’ for Koreanovelas on the network turned out to be false hope. Yes, ABS-CBN brought back a Koreanovela, but it won’t be long before they stopped airing them anew.
Other Notes: Speaking of Koreanovelas, GMA will have Korean movies every Monday to Thursday at 10:00 p.m. as part of the ‘Heart of Asia Presents’ series. It will replace ‘Temptation’ starting March 14.