Philippines, Sports, television

In 150 Words: ABS-CBN Hooks Up with URCC

The URCC joins forces with ABS-CBN Sports to broadcast and promote their events. From left: Dino Laurena (head of Integrated Sports, ABS-CBN), Alvin Aguilar (founder/owner, URCC), and March Ventosa (ABS-CBN Narrowcast head). (Photo credit: ABS-CBN)

The URCC is now on ABS-CBN Sports.

On Friday, April 1, a broadcast deal was reached between the Universal Reality Combat Championship and ABS-CBN, enabling the latter (through ABS-CBN Sports+Action in SD and HD) to air URCC events. The first URCC fight card on ABS-CBN Sports will be URCC 27: Rebellion on April 23.

The addition of the URCC to the ABS-CBN Sports family should aid in the former’s efforts to further promote their brand of mixed martial arts in the country. More importantly, it should help Kapamilya viewers move on from the loss of the UFC, which moved to Sports5 at the start of this year.

The URCC is founded and owned by Alvin Aguilar, and is considered the biggest MMA promotion in Southeast Asia.

Advertisements
Standard