Philippines, Sports, television

In 150 Words: ABS-CBN Hooks Up with URCC

The URCC joins forces with ABS-CBN Sports to broadcast and promote their events. From left: Dino Laurena (head of Integrated Sports, ABS-CBN), Alvin Aguilar (founder/owner, URCC), and March Ventosa (ABS-CBN Narrowcast head). (Photo credit: ABS-CBN)

The URCC is now on ABS-CBN Sports.

On Friday, April 1, a broadcast deal was reached between the Universal Reality Combat Championship and ABS-CBN, enabling the latter (through ABS-CBN Sports+Action in SD and HD) to air URCC events. The first URCC fight card on ABS-CBN Sports will be URCC 27: Rebellion on April 23.

The addition of the URCC to the ABS-CBN Sports family should aid in the former’s efforts to further promote their brand of mixed martial arts in the country. More importantly, it should help Kapamilya viewers move on from the loss of the UFC, which moved to Sports5 at the start of this year.

The URCC is founded and owned by Alvin Aguilar, and is considered the biggest MMA promotion in Southeast Asia.


9 thoughts on “In 150 Words: ABS-CBN Hooks Up with URCC

  1. Gab says:

    Not only that, the Beach Volleyball Republic games will be aired on S+A, and the 2016 Palarong Pambansa in Albay.

    • Yes but the deal with URCC is of great significance because even though they’ve been around for 14 years now, TV coverage seem sporadic. ABS-CBN Sports changes that. The deal also enables them to compete with TV5’s MMA offerings such as the UFC (formerly with ABS-CBN) and the PXC.

      It is clear that ABS-CBN Sports is giving some opportunities to sporting events that seem overlooked. More on that soon, including the two events that you added.

      • Especially Palarong Pambansa, which is regularly reported in the news but was never televised on its own until this year. This is the event that paved the way for our current athletes, so it helps that the event will introduce us to up-and-coming sportsmen.

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