The VIVA-TV5 deal is off to a slow start.
The partnership which oversaw the premiere of three new series (‘Ang Panday’, ‘Bakit Manipis ang Ulap?’, ‘Tasya Fantasya’), a talent singing search show (‘Born to Be a Star’) and ‘MTV Top 20 Pilipinas’ has not paid dividends for the Kapatid network. In fact, ‘Bakit Manipis ang Ulap?’ will conclude tomorrow night, with low ratings a key factor.
And if that’s not enough, VIVA had to deal with the PBA’s overwhelming presence for much of TV5’s primetime schedule, especially with the Commissioner’s Cup playoffs now well underway. Such a shame.
When VIVA announced their partnership with TV5 a few months ago, many hoped that the deal will revitalize the network’s moribund entertainment department. After all, VIVA had a great reputation for breeding successful talent and producing impactful programs and movies, which showed in prior partnerships with IBC-13, GMA and ABS-CBN.
Unfortunately for VIVA and TV5, that has not bore fruit. VIVA’s new programs made little impact in the ratings, and the supposed comeback of once-popular stars such as Richard Gutierrez and Claudine Barretto failed to deliver the desired results.
Even worse for VIVA is the fact that they are having a hard time scheduling their programs. Both ‘Ang Panday’ and ‘Bakit Manipis ang Ulap?’ aired during non-PBA game days, but as the playoffs got underway, VIVA had no choice but to move the two dramas to a later timeslot.
The same can also be said for ‘Born to Be a Star’. Originally airing every weekend, it now only airs every Sunday, thanks in large part to the timeslot changes for both ‘#ParangNormal Activity’ and ‘Sports360’.
With so many dilemmas to begin with, it seems like the glory days of VIVA Entertainment on television has long deserted them. Still, the partnership has a long way to go, but first, they need to consult with both Sports5 and News5 in order to solve whatever issues they have right now.
Consider this a bump on the road. Hopefully VIVA can work out these problems as soon as possible, so that their partnership will not go down in vain.