‘Yan ang Morning’ will not go up against ‘Magandang Buhay’ after all.
GMA made that clear when it announced its new morning lineup last Monday. And with the premiere of ‘Yan ang Morning’ this Monday, this is how their current lineup looks like:
- 7:30 a.m. – Astig Authority block
- ‘Shaman King’
- ‘Yo-Kai Watch’
- ‘Bleach’
- ‘Dragon Ball Z’
- ‘Knock Out’
- 10:00 a.m. – ‘Mako Mermaids’
- 10:45 a.m. – ‘Yan ang Morning’
That’s right, 10:45 a.m. For some reason, GMA decided not to have ‘Yan ang Morning’ face ‘Magandang Buhay’ head-to-head (the latter currently airs at 7:30 a.m.), and instead air the former in a timeslot that was traditionally occupied by previous long-running talk shows (e.g. ‘Today with Kris Aquino’, ‘SIS’).
There are some good and bad news on this decision. The good news is that despite some good reviews and strong showing in social media, ‘Magandang Buhay’ has not been able to make an impact in the ratings (much like ‘Kris TV’ before it), losing to the entire Astig Authority block by a wide margin.
As far as GMA is concerned, their anime block is doing just fine, even if they continue to air reruns of several beloved animes. For them, there is no point in sacrificing Astig Authority’s timeslot in favor of another program since the block continues to have a strong following.
The bad news? After Astig Authority, ratings for GMA in the morning slip predictably, as ‘Kapamilya Blockbusters’ kickstart a momentum swing for ABS-CBN that would continue for the rest of the day.
That said, GMA’s ratings woes after Astig Authority will put significant pressure on ‘Yan ang Morning’. Considering that their previous talk show ‘Basta Every Day Happy’ did not fare well, ‘Yan ang Morning’ could have a hard time making an impact in its current timeslot.
Would GMA be better off if ‘Yan ang Morning’ go one-on-one with ‘Magandang Buhay’? We’ll never know, but then again, anything can happen, and if ‘Yan ang Morning’ is able to thrive in its current timeslot, that could help GMA’s morale.
Hopefully they win, otherwise another failure of a talk show is in the offing.
Hosted by Marian Rivera, with Boobay as her sidekick, ‘Yan ang Morning’ airs weekdays starting May 2 at 10:45 a.m. on GMA.
From the Tube 
Another ratings flop in the making. Kapamilya Blockbusters will win.
GMA is really investing on their animes early in the morning, that’s why they refused to let Yan ang Morning go up against Magandang Buhay. Problem is, talk shows at 10:30 are a thing of the past, which is why ABS moved theirs to early in the morning just to cater to housewives and yayas, while GMA never learned from this dilemma after SIS lost to a pre-noontime version of Showtime. Such a shame.
If “Yan ang Morning” would be scheduled against “Magandang Buhay”, the latter would probably win the ratings game. That’s a good move for GMA. With Marian Rivera as host, there’s a bigger chance for her talk show to win the ratings game against KB. Who knows? But, that’s the way I see it.
I hope your forecast is right. GMA’s talk shows post-SIS have been flops to say the least, and if they can reverse that trend, that would be good for their confidence. But it’s still a big if, though.