drama, entertainment, Philippines, television

So Long, Because of You

‘Because of You’ is calling it a series.

Tonight is the final episode for the mostly feel-good GMA drama series. First aired November 30, 2015, ‘Because of You’ ran for a total of 117 episodes, and became one of GMA’s longer-running teleseryes in recent memory.

Despite its uncharacteristically long run, ‘Because of You’ did not exactly enjoy tremendous success in the ratings. From day one, the series was matched up against ABS-CBN’s ‘On the Wings of Love’, and as it turned out, the ever-popular JaDine (James Reid and Nadine Lustre) was too much for both Carla Abellana and Gabby Concepcion to handle.

The low point came February 26 when ‘Because of You’ earned a paltry 13.2%, while ‘On the Wings of Love” got an impressive 27.8% rating on its final night. The losses continued from there.

Even when JaDine gave way to KimXi (Kim Chiu and Xian Lim) and ‘The Story of Us’, the script stayed the same. Although ‘The Story of Us’ was not much of a hit as its predecessor, they still outperformed ‘Because of You’, but only by a few points.

As its ratings became too hard to bear, GMA decided that enough is enough. Like ‘That’s My Amboy’, GMA quietly distanced themselves from promoting ‘Because of You’ at the beginning of April, and in its place came ten-second advisories which proved to be the last straw for the series.

Overall, ‘Because of You’ was a good series that suffered from better competition and, in its final weeks, lack of promotion. It’s a shame that a series as promising as ‘Because of You’ would go down meekly, and GMA’s decision to not actively promote the teleserye became all the more poetic as its struggles escalate.

Now that ‘Because of You’ is about to air its finale, the priority at this point is to finish strong. GMA may have limited its promotion towards the end, but for the cast, producers and fans, it’s all about concluding the series on a positive note, and even in defeat, they should be proud.

‘Because of You’ will be replaced by ‘Juan Happy Love Story’ on GMA Telebabad. Stay tuned to From the Tube for more information.

 

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4 thoughts on “So Long, Because of You

  1. No wonder. JaDine and KimXi were too much to handle and Because of You ended its run. Lack of promotion is the last straw for that drama.

    Expect more GMA dramas to suffer the same fate (lack of promotion) soon. Mukhang mas priority pa nila ang Encantadia ngayon kahit masyadong magastos.

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