entertainment, Philippines, talk show, television

Yan ang Morning Off to a Slow Start

‘Yan ang Morning’ gave a good account of itself in its first week, but it was all downhill afterwards. (Logo courtesy of GMA Network)

It’s a ‘swing and a miss’ first two weeks for GMA’s ‘Yan ang Morning’.

Marian Rivera’s new talk show came out swinging on its first week. ‘Yan ang Morning”s pilot episode on May 2 garnered an 8.4% national rating (according to Kantar), and through Week 1, it averaged better than 7.5%.

Unfortunately, those numbers were not enough to beat ‘Kapamilya Blockbusters’, who rolled with an average ratings of around 13-14%. In comparison to ABS-CBN’s ‘Magandang Buhay’, however, ‘Yan ang Morning’ had a slight edge, as the former continued to hover around the 6% mark while airing on an earlier timeslot.

The second week, however, was a different story. Though the May 10 episode earned a 9% rating, it was all downhill from there, as ‘Yan ang Morning’ mustered an average of only 6% the rest of the way.

Making things worse for ‘Yan ang Morning’ is the fact that its ratings are now slightly eclipsed by ‘Magandang Buhay’. If the two talk shows were to be pitted against each other now, ‘Magandang Buhay’ would have a modest, if not greater edge over ‘Yan ang Morning’.

That said, GMA may have its own reasons for not placing ‘Yan ang Morning’ opposite ‘Magandang Buhay’. They know that by doing so, it might alienate its loyal anime fanbase, and worse, put themselves in a precarious situation during early weekday mornings.

It was indeed a calculated risk for GMA to place ‘Yan ang Morning’ in a timeslot that has not been kind to their more recent talk shows. And so far, it has not paid off.

Still, it’s too early to tell as to how ‘Yan ang Morning’ will be able to end a long streak of misfortune that has haunted GMA talk shows post-‘SIS’. Marian Rivera is new to this situation, so viewers should be patient and give her time to polish her hosting skills.

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10 thoughts on “Yan ang Morning Off to a Slow Start

  1. The success of Showtime last 2009 still haunted GMA for a long time and their 10:30am shows have little or no success at all. 2016 na, hindi pa rin nila natutunan ang nangyari sa SIS noong 2009 noong nagumpisa ang Showtime.

    GMA will never give up their loyal anime fans kahit paulit-ulit na lang ang mga anime na pinapanood.

    • That’s the problem. Ayaw nilang bitawan ang anime sa early morning because they’re rating well. Even during the time Kris TV was airing, GMA refused to air their own talk show against the former dahil sa success ng mga anime.

      If they were to make their own talk show, perhaps their only option left is to cut Unang Hirit’s running time to 2 hours, tapos ilagay na lang nila ng talk show afterwards. With the network financially not healthy (even if the quarterly reports say otherwise), this is their only option left para ma-save ang mga talk shows nila.

  2. And add with the on going Eastern Conference Finals which is aired on ABS-CBN. Lets say na delay yung broadcast nila for 30 minutes it will produce good ratings and can easily beat GMA’s morning block from 9 am to 11:30 am.

    • It doesn’t matter if it is movies or delayed NBA games. ABS has the rest of each weekday all by themselves. Panalo na sila from that point on.

      GMA needs to figure out what ails them after animes. Lagi na lang ganito, kahit ipagyabang pa nila na No. 1 daw sila sa buong bansa.

      • ABS will always win from 9:30am onwards on weekdays, kahit may NBA Eastern Conference Finals at NBA Finals sa naturang network. Animes na lang ang strong point ng GMA every weekdays, since they have a loyal anime fanbase. ABS is now airing little anime content since may Yey at Hero TV naman ang ABS to supplement that.

    • Agree. And since GMA can’t even win in Visayas and Mindanao (their so-called No. 1 national ratings figures from AGB Nielsen only emphasize Urban Luzon and Metro Manila), their job only gets tougher.

  3. Yan ang Morning is now moving to an earlier time slot, airing at 9:30am starting Monday. I still think that show won’t stand a chance against Kapamilya Blockbusters and NBA Finals, which will start this Friday with the Cavs facing off either Warriors or Thunder.

    GMA still loves their loyal anime audience and missed another chance to compete against Magandang Buhay.

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