entertainment, game show, talent show, television

Laff Camera Action Premiere Fails to Pay Off

There’s nothing to laugh about on GMA these days.

Last Saturday, GMA’s newest comedy game show ‘Laff, Camera, Action!’ officially premiered on the network’s Sabado Star Power block. Hosted by Betong and Sheena Halili, the show features two aspiring teams of comedians in a showcase of unscripted and improvisational comedy (sample video from episode 1 below).

A lot was expected on ‘Laff, Camera, Action!’, considering its purpose of putting up-and-coming comedians on the spotlight. Unfortunately, the show’s debut episode failed to impress the entire nation, as it scored a paltry 8.2%.

The initial performance of ‘Laff, Camera, Action!’ was similar to the finale of its predecessor ‘CelebriTV’, in which it scored an 8.1% rating. At this point, it’s hard to fathom why the 4:30 p.m. timeslot on Saturdays is a bane for the Kapuso network, and why GMA was not willing to pit ‘Laff, Camera, Action!’ with ABS-CBN’s ‘Family Feud’.

Any critical viewer knows that ‘Family Feud”s overreliance on celebrities as its contestants does more harm than good. If GMA were smart and daring enough, they would have placed ‘Laff, Camera, Action!’ (whose purpose is different from ‘Family Feud’) opposite the former, in hopes of drawing any disgruntled viewer who doesn’t like ABS-CBN’s ‘un-Kapamilya’ act.

But as it turned out, GMA is not willing to make that possible, all because of ratings. ABS-CBN’s obsessive celebrity approach to game shows continues to pay off no matter the harm it causes, and thus GMA wants nothing to do with this matchup.

With episode 1 behind them, GMA can only hope that ‘Laff, Camera, Action!’ will show some semblance of improvement. Given ABS-CBN’s more impressive afternoon and beyond lineup, it will not be an easy task, but with smart promotional strategies, it should pay off.

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