Philippines, Sports, television

Sports5’s Doubtful and Desperate Future

The ‘Road to Rio’ will be a bumpy one, as TV5 essentially sacrificed its entire programming lineup just for the coverage of the 2016 Rio Olympics. This year’s Olympics could decide the future of Sports5 as well. (Photo credit: PhilStar.com)

These are indeed desperate times for TV5.

It has been over a month since the Kapatid network ‘demolished’ (for the lack of a better term) almost its entire programming lineup in favor of unlimited ‘foreignoy’ movies and home shopping blocks. And while their decision may seem ridiculous, they were essentially preparing this demolition job for one particular event.

Enter the 2016 Rio Olympics.

The Summer Olympics in Rio will be the fourth such event for TV5, following the 2012 Summer Olympics in London, the 2014 Winter Olympics in Sochi, and the 2014 Youth Olympics in Nanjing. As early as now, TV5 is going all out, because as far as they were concerned, this could be their last chance to prove their worth as a force in Philippine sports.

Anyone who has followed TV5 over the years know how much a sports fan Manny V. Pangilinan is. The businessman is best known in the sports world as:

  • owner of three PBA teams (Tropang TNT, Meralco Bolts, NLEX Road Warriors)
  • bankroller of two collegiate teams (Ateneo Blue Eagles, San Beda Red Lions)
  • one-time president of the Samahang Basketbol ng Pilipinas
  • benefactor of Gilas Pilipinas

His work on TV5 was also an extensive one. Between 2011 and 2012, the Kapatid network snared the rights to several top-flight events, which include the following:

  • Philippine Basketball Association
  • United Football League
  • National Collegiate Athletic Association (Philippines)
  • National Collegiate Athletic Association (United States)
  • Olympic Games
  • National Football League’s Super Bowl
  • Gilas Pilipinas basketball games

At first, MVP collaborated with IBC-13 for a blocktime deal that became AKTV. But when cash flow problems surfaced, he ended the blocktime agreement and was forced to utilize both TV5 and AksyonTV for their sports coverage.

Unfortunately for TV5, they encountered greater problems in handling such coverage. As a result, their entertainment programming was extremely compromised, while news programs on AksyonTV gradually eroded to the point that they were either cancelled or preempted.

Although the network managed to take advantage of the all-sports channel HYPER on its Cignal subscription service, it is clear that Sports5’s problems are becoming increasingly hard to overcome. Which leads to 2016, the year where the network’s contracts with the PBA, Olympics and the UFL are up for either renewal or expiration.

Considering these irreparable problems, the smart choice of action for TV5 at this point is to not renew their contracts with the said events. But with other networks enduring a variety of obstacles themselves, and with ABS-CBN Sports all too loaded to commit for more events, all signs point to a reluctant renewal.

So what’s next for Sports5? No one knows, but for the next several months, their busy schedule will be an evaluation process to see if they still have what it takes to be a big-time player in Philippine sports.

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6 thoughts on “Sports5’s Doubtful and Desperate Future

    • I don’t think they’ll do that. They already have HYPER for sports on Cignal so no need for an all-sports DTT channel. Not to mention that sports are for niche audiences only, thus they can’t be viable on DTT.

    • Exactly. Sporting events are big business, and with the way he overpaid for the Olympic rights, the PBA and the other events, it became a consequence to TV5’s other departments. As this being the final year of the PBA and Olympic contracts, I expect him to apologize to management for emptying the coffers too soon.

  1. Pingback: Rio Olympics 2016: The insights & whatnots | Timow's Turf

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