Yan ang Morning Comes Up Short, Ends This Week

‘Yan ang Morning’ will air its finale this Friday. The show has endured low ratings since it premiered on May 2. (Logo courtesy of GMA Network)

Once again, GMA’s attempt at a long-term talk show slipped before their very eyes.

The latest victim is ‘Yan ang Morning!’, whose run will mercifully end this Friday, August 12. Though Marian Rivera has stated that her show is only good for one season, it was clear that ‘Yan ang Morning!”s low ratings and bad timeslot is the reason behind its eventual demise.

‘Yan ang Morning!’ first aired on May 2, 2016, and will have aired a total of 73 episodes by the end of this week. When it was first announced, many assumed that the talk show will be pitted against ‘Magandang Buhay’, another debuting talk show which replaced ‘Kris TV’ on ABS-CBN back on April 19.

But instead of following through that plan, GMA stayed true to old-fashioned talk show tradition by airing ‘Yan ang Morning!’ at 10:45 a.m. The plan backfired, and with ratings fluctuating within the 6% mark, GMA was forced to move the show to an earlier timeslot of 9:30 a.m., effective May 30.

Unfortunately for ‘Yan ang Morning!’, the change of timeslot did little to stem the tide. And to make matters worse, GMA management watched helplessly as its supposed rival ‘Magandang Buhay’ managed to earn better ratings, even though it was not enough to beat the entirety (or the majority) of the Astig Authority anime block.

Friday’s final episode of ‘Yan ang Morning!’ will be a very special occasion, as it coincides with Marian Rivera’s 32nd birthday. Her guests for the finale will be none other than her husband Dingdong Dantes and daughter Zia.

But as the talk show nears its conclusion, what will be the next plan for GMA as far as morning talk shows were concerned? Considering the lack of long-term success of such shows following the cancellation of ‘SIS’, GMA may no longer have the motivation to produce a morning talk show again, and thus, they could stick with their reservoir of Koreanovelas in the near future.

For now, though, ‘Yan ang Morning!’ must enjoy and cherish its final week on the air. It was not a bad show, but with its poor scheduling and short run, it was not a good show to enjoy either.

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12 thoughts on “Yan ang Morning Comes Up Short, Ends This Week

    • GMA can do no right as far as morning talk shows are concerned. Simply put, they resisted change thanks to their popular animes, leaving no room for their talk shows. Even Unang Hirit is reluctant to shorten their show just for this.

      In essence, talk shows in the mid-morning no longer matter in this day and age.

      • Showtime did haunt GMA for a long time and Sis, which trampled ABS-CBN’s rivals when it dominated the 10:30am slot, became Showtime’s first casualty. GMA will never learn.

  1. The important is we as a fans of Marian is very happy n enjoy with her talkshow veey inspiring, me as a foreigner now want to go to Philipine to the art of museum…what ‘s ever others said ,for me SHE IS THE BEST…what’s the heck with rating…

    • For you, she’s a good talk show host, and Yan ang Morning was not bad. However, GMA management should be responsible for the show’s low ratings. Face it, they rate so low because it aired on a bad timeslot. If GMA continues to mismanage future morning talk shows like this, it will be a greater problem than ever.

      Had Yan ang Morning aired at around 7 and Unang Hirit obliged, it would’ve given Magandang Buhay a run for its money. But as it stands, Jolina, Karla and Melai are now the ones standing. There’s nothing GMA can do but to watch them to see what is wrong with their talk shows.

  2. If this is true , I am so sad! I love this show so much. It’s so positive and uplifting plus Marian is so great! I Love her personality!

    • I don’t think it will happen anytime soon. Besides, GMA has had lack of success with morning talk shows that they are becoming increasingly reluctant to produce another.

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