drama, entertainment, Philippines, television

Analyzing the Possible Timeslot of My Dear Heart

There is still no timeslot for ‘My Dear Heart’.

Although the inspirational family drama is expected to replace ‘Till I Met You’ come this Monday, ABS-CBN has yet to reveal its official timeslot as of today. There are three factors as to why the network is having a hard time figuring out its upcoming timeslot.

1. Ang Probinsyano Continues to Rate Well In the 7:50 Timeslot

Traditionally, ABS-CBN’s value-oriented family dramas are placed after ‘TV Patrol’, which is around 7:50 p.m. Series such as ‘May Bukas Pa’, ‘100 Days to Heaven’, ‘Honesto’ and ‘Nathaniel’ attracted huge audiences during their respective runs, mainly because it is catered to all audiences and families.

However, ABS-CBN broke the mold when the action-oriented ‘Ang Probinsyano’ premiered on September 28, 2015. The break from tradition did not affect the viewership at all, as ‘Ang Probinsyano’ constantly scored ratings of 35% or better during its ongoing run.

2. Second Slot on Downward Trend

Looking at the second slot post-‘Dolce Amore’, it is clear that the slot is on a downward trend ratings-wise. Neither ‘Till I Met You’, ‘Magpahanggang Wakas’ nor ‘A Love to Last’ reached the 30% mark, citing various formulas that keep on repeating itself.

If ABS-CBN places ‘My Dear Heart’ to the second slot, they can only hope that it breaches past 30% right away. After all, the series is expected to be just as hugely popular as previous dramas like ‘May Bukas Pa’, but with ‘Ang Probinsyano’ blocking the first slot, there is no way to go but second.

3. Primetime Bida’s Third Slot is For Teens and Adults Only

The third slot of ABS-CBN’s Primetime Bida does not bode well for ‘My Dear Heart’. Viewership at the 9:20 slot is typically lower (around 10-15%) at this point since most young children either go to bed or finish their studies to prepare for the following school day.

That said, the third slot is usually reserved for either light dramas (see ‘On the Wings of Love’) or more sensual series (see ‘The Legal Wife’). There is no way ABS-CBN will place ‘My Dear Heart’ at the third slot given its family-friendly tale.

With all these factors in play, the most logical timeslot for ‘My Dear Heart’ will be the second slot after ‘Ang Probinsyano’, after which ‘A Love to Last’ will move to the third slot. ‘Ang Probinsyano’ is already a lock for the leadoff position, and with the desire for the second slot to regain its past luster, ‘My Dear Heart’ appears to be the perfect fit.

Still, this is only a prediction. It will be up to ABS-CBN to decide the timeslot of ‘My Dear Heart’.

‘My Dear Heart’ will star Heart Ramos, Bela Padilla, Zanjoe Marudo, Ms. Coney Reyes, Joey Marquez, Loisa Andalio, Sandino Martin and Rio Locsin, among others. It will be directed by Jerome Chavez Pobocan and Jojo Saguin.

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9 thoughts on “Analyzing the Possible Timeslot of My Dear Heart

  1. I think lorenzo’s time was on the 3rd slot before. But if you ask me i think they are better on the 3rd slot, its still 9:20pm which is still early tbh, so they can use it to make the third slot profitable. And if you think about it MDH can pull/sustain the viewers from 7:50pm to 9:20pm since ALTL is still new, it will make a lot more sense to wait and watch the second slot show,

    TIMY suffered horribly when they were moved to the third slot from 19%-12%, ALTL based on its cast is more expensive teleserye than MDH, they might not want to risk that

    • As expected. Let’s face it, MDH will never be placed in the third slot because it’s a family drama, and such dramas don’t fit well with the slot due to lower viewership. The third slot is always reserved for dramas that only teens and adults can enjoy.

      ABS would’ve wanted to place MDH in the first slot, but with Ang Probinsyano locked at first due to its longevity, the next-best option is the second slot. Besides, the second slot hasn’t had a 30-or-better drama since Dolce Amore, that’s why they’re putting MDH second in hopes of regaining its old form. Not to mention that ALTL is just two weeks old, which makes it easier to move.

  2. Pingback: My Dear Heart’s ‘Last Heartbeats’ | From the Tube

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