Retro 105.9 DCG-FM has a new rival.
Almost three years to the day Retro 105.9 made history as Metro Manila’s first classic hits-oriented radio station, a new network of the same genre began to emerge out of nowhere. On February 2, 104.3 FM2 made its maiden broadcast, with Bong ‘Sonny B’ Aportadera and Carlo ‘Carlo Jose’ Villo sharing the day-to-day operations of the new station.
For those who are not familiar with this station, DWBR 104.3 is owned by the Philippine government via the Philippine Broadcasting Service. Thus, the station is part of an umbrella that includes the People’s Television Network (PTV-4), DZRB Radyo ng Bayan 738, DZSR Sports Radio 918 and DZRM Radyo Magasin 1278.
The station was originally known as 104.3 Business Radio, playing mostly songs of the ‘big band’ era. They also covered business news that cater to affluent citizens, hence the name.
However, on January 15, Business Radio officially left the airwaves after over 30 years in operation. It was clear to Martin Andanar and the PCOO that the station is losing its luster, with its brand of ‘big band’ music getting out of touch with a modern generation of listeners.
As a result, the station underwent a drastic makeover in order to attract a younger audience. Thus 104.3 FM2 was born, with a playlist mainly dedicated to 80s and 90s music.
The establishment of FM2 became a turning point in the classic hits genre of FM radio in the country. While Retro 105.9 DCG-FM remains the premiere source for throwback songs, the emergence of FM2 could pose a threat to their dominance.
That said, listeners now have two options to find the music that they love and grew up with. Not to mention that both stations operate in the daytime and deep into midnight.
The entry of FM2 is only the beginning for Martin Andanar’s rebuilding of the PBS Group. Next up is an unnamed FM station on the 87.5 band, which is still in the testing stage.
7 thoughts on “104.3 FM2 Poses New Challenge to Retro 105.9 DCG-FM”
And also i heard, all Radyo ng Bayan stations will have a rebranding this year. Yung ibang istasyon kasi sa probinsya, luma na kaya papalitan na yun ng mga makabagong kagamitan.
FM2 is a start, but Martin Andanar has a lot more work to do.
I learned there will be another station, also owned by PBS, with a “new” frequency – 87.5 FM1.
Yes, and it will compete against CHR stations like Magic, Play, RX and Mellow.
I’m praying and hoping 104.3 fm2 will never change their song format 80s and 90s music i hope they will also play songs from the early to mid 2000s music and have a stronger frequency so that they can be heard in the provinces
If not 104.3 fm2 the songs from the early to mid 2000s be played on 87.5 fm1
Don’t worry, Martin and the guys at the PCOO have it all covered.