Philippines, Sports, television

Solar Sports, BTV Cancel Airing of NCRUCLAA

A month after the season opened, Basketball TV and Solar Sports unexpectedly pulled the plug on the NCRUCLAA coverage. (Logos courtesy of the NCRUCLAA and Solar Entertainment)

A month after the season opened, Basketball TV and Solar Sports unexpectedly pulled the plug on the NCRUCLAA coverage. (Logos courtesy of the NCRUCLAA and Solar Entertainment)

The promising television coverage of the NCRUCLAA (National Capital Region Universities and Colleges of Luzon Athletic Association) came to an abrupt halt.

For some unknown reason, host networks Solar Sports and Basketball TV decided to stop airing the fledgling collegiate basketball league after only a month’s worth of coverage. No explanation was given with regards to the sudden cancellation, but a possible case of low funds may have come into play.

It can be recalled that the newly-established NCRUCLAA signed a television contract with Solar Entertainment in December of last year. The league, which consists of 16 member schools, opened its basketball season on January 17.

Both Solar Sports and Basketball TV tried its very best to seriously promote the NCRUCLAA. Unfortunately, the game’s delayed coverage and overwhelming amount of matches (quadruple-headers start at around 11:00 a.m.), lack of advertisers and conflicts with other programming took its toll, and by late February, both networks ceased airing the league’s games.

The issues of local basketball coverage is nothing new to Solar Entertainment. During their three seasons handling the PBA (2008-11), Solar lost a lot of money due to technical issues hounding their coverage of the league, and in their final season, they were forced to move to rival ABS-CBN’s Studio 23 following CS9’s rebrand to ETC.

Going further back, Solar also used to handle the defunct Philippine Basketball League for a few seasons. Unfortunately, the league’s internal issues affected both the coverage and the quality of the games, and the PBL soon disappeared by 2011.

While Solar did make amends when they aired NAASCU games without any incident last year, it was clear that the company can only go as far as Wilson Tieng can take them. Which leads to the abrupt cancellation of NCRUCLAA coverage, one that is once again giving Solar plenty of headaches.

That said, without the additional financial backing of rivals ABS-CBN Sports and Sports5, Solar Sports continues to find themselves in a predicament that is too steep to climb out. They may have had the privilege of covering NBA games and Manny Pacquiao fights, but local coverage-wise, they are still too far behind to make an impact.

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