Looks like nothing has changed on 101.1 Yes the Best.
Despite a massive and heavily hyped rebrand that took several months to materialize (even going as far as labeling the station as the ‘Home of the Millennials’), the sound of Yes the Best remains virtually the same as its previous incarnation. They are still a ‘masa’ station with ridiculously named DJs, playing some OPM, dance and hip-hop tracks, and even classic rock ballads from years past.
If Yes wants to truly live up to their billing as the ‘Home of the Millennials’, the station should have morphed into a Top 40 CHR station ala Magic 89.9 and 99.5 Play FM. This is poor advertising on MBC’s part, one that will definitely fool the more educated listener.
Sorry, but the rebrand of 101.1 Yes the Best is a thumbs down. Get your priorities straight, MBC.
From the Tube 
And provincial Yes FM stations suffered the same fate since May 1. Yes FM actually targets millenials na nasa lower class. If you can’t stand it, there’s Home Radio (in Cebu, CDO and Gensan), Magic (in Cebu, Zamboanga, CDO and Gensan), and Radio Boracay.
That ‘Home of the Millennials’ branding is just foolish. Not every millennial will listen to a station that still has Air Supply, MLTR and other cheesy old ballads on its playlist. Yes is just doing bad advertising.
Also, Y101, the CHR station in Cebu…
Ah, cosmetic changes. They may look good in the outside but they aren’t for the better deep inside.
Just like what I am fearing of concerning the upcoming facelift on one entity with on one of the three AM stations this coming June.
Yes FM is fooling around. No kidding. They think they’re the ‘Home of the Millennials’ now, but they’re actually not. They’re still Yes FM, Automatic Yan, just with a new name and same format style.
YES The Best be like: Millenials – “mga tambay sa kanto-kanto”
Masa station gone younger, ika nga.
YES THE BEST – THE TAMBAY’S CHOICE!!!
Millennials’ choice? Very misleading slogan for Yes the Best indeed. You were right, they should’ve changed the slogan to reflect their playlist a lot more.
The solution in this problem is training for all DJs of the said station to speak English and they need to update their playlist just like on Magic, Play, Monster, and Home. Read my post about that. Obviously, this is your related post….
Here: https://chakuyprodbicol.wordpress.com/2017/05/19/the-millenials-choice-kuno/
MBC already has Love Radio for the masses so it’s best that Yes will be reformatted for affluent listeners in order to avoid any complications. Problem is, all they care about is money, fame and obsession, qualities that don’t make a good and rightful No. 1 station. Look at Monster RX 93.1 for example. They don’t boast about being No. 1 despite winning KBP’s Best Radio Station award for many years now. All MBC needs now is humility, but at this point, they don’t have that.
I know the reason why Yes The Best airs love songs. This is because of their limited playlist. Compare po to either Magic or mellow na nag e air po ng slow down songs pag sunday evening…
Both Magic and Mellow are legit CHR stations that make full use of current hit songs. Ang Yes ay feeling CHR station with their ‘Home of the Millennials’ slogan kaso the reality is that they’re still a ‘masa’ or a Hot AC station. That’s why they still play those cheesy Air Supply and MLTR songs every now and then, sandwiched by some OPM songs and a few modern ones that they feel are trending right now.
Kung ako ang station manager ng Yes The Best Network. Gagawin kong all-English spoken station at fully-CHR with Contemporary OPM ang Yes The Best.
Ewan ko kung kakagat yan sa MBC management na kung saan mas may pakialam sila sa pera at ratings. Look at the once-proud DWRK (formerly WRocK). MBC destroyed that station since 2012.
If they’re not into the new Yes, meron namang Magic, Play, Mellow and RX that plays legit CHR songs. Or they can download on Spotify. It is MBC’s call, not ours, to be more on the money than the quality of music.
They should make that move ASAP. Masyado kasing kahawig sa Love Radio na sister station pa naman nila ang approach ng Yes. At puro yabang pa ang dalawa na claiming No. 1 and No. 2 daw sila. They should stop that too.
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As an online streamer from that largest archipelago country, once I heard Yes FM airing not-so-now Western tunes like “Stereo Hearts” and I forgot the others. When I try to explore Yes FM, daaamnnnnn, 15 minutes of talk, which is condemned for almost all music stations in Jakarta.
I see that they just insert millenial soul to the content. Read their social media. These are not problems faced by FM2, Retro, Crossover, Home Radio main listeners. Playlist asset boundaries? Maybe.
But still confused why Yes still leads in market, or…. has it changed?
If Yes FM exists in Jakarta, everyone will say “you dog” for the station. Especially they advert millenial radio brand, CHR brand.
People here won’t listen to longer radio talk except news, radio drama, and Islamic dakwahs. Time limit is usually 3 minutes, I found maximum 8 minutes including commercials. 3 minutes is the most tolerable since this is the maximum length of evening prayer break.
Jakarta has stricter rules in radio than Manila, so just live with that. Manila is more liberal when it comes to radio. As for Yes, they still claim to be No. 2 behind sister station Love Radio in the ratings, but the likes of Kantar say otherwise where MOR is the leader.
Besides, we Filipinos are very keen on talking and music. Outside Manila, the stations have a mixture of both. We also have radio dramas! They all have a full-service format, like in some rural stations in the USA.
Anyway, welcome, Misael! Assalam alaykum! It’s great to have someone from another country take an interest in our media trends, especially from a country with close cultural ties. We’d love to have more people here!