drama, entertainment, Korea, Philippines, television

In 100 Words: Legend of the Blue Sea Impresses Despite Limited Reach

Talk about quashing some pressing concerns.

Last Monday’s premiere of ABS-CBN’s newest afternoon Koreanovela ‘Legend of the Blue Sea’ defied expectations and scored an impressive victory on its first try. This despite the fact that most regional networks receive localized versions of ‘TV Patrol’ in the afternoon instead of the Koreanovela.

Via ABS-CBN PR (source courtesy of Kantar Media Philippines):

Fans tuned in to the pilot episode of “Legend of the Blue Sea” starring Lee Min Ho as it scored a national TV rating of 15.5%, compared to “Wowowin” with only 11.8%.

Affected areas can still watch ‘Legend of the Blue Sea’ at 9:30 a.m. the next day. If not, subscribe to iWant TV to watch the Koreanovela within hours of original broadcast.

As for the primetime Koreanovela ‘Goblin’, it scored a 12.1 % rating on its first night, six better than fellow Koreanovela ‘Scarlet Heart’. Not bad.

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5 thoughts on “In 100 Words: Legend of the Blue Sea Impresses Despite Limited Reach

  1. Despite limited reach and compensation, K-Drama followers are fearing of missing out certain episodes come next month due to the usual drill called NBA Finals.

    Will they try to carryover the missing episode on an available weekday?

    • Regionals remain an issue for ABS even with the Koreanovela’s impressive ratings. Perhaps the most logical solution here could be that the NBA Finals will be aired on Channel 2 and simulcast on S+A 23 as well (same as recent UAAP men’s basketball and women’s volleyball finals). Probably the only way to appease provincial viewers who might miss out on Legend of the Blue Sea.

  2. Pingback: Legend of the Blue Sea to Reair on ABS-CBN’s Primetime Bida | From the Tube

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