Remember a previous article about the biggest eyesore in TV5’s PBA coverage?
Well, it looks like they somewhat rectified the issue by printing ad stickers. The only problem: they placed these stickers on taraflex volleyball courts during Sports5’s coverage of the Philippine Super Liga (PSL) rather than the hardwood courts in PBA games.
And it’s not just one ad. Sports5 basically littered the court with 16 stickers, seven of which feature the same logo on each side.
While the PSL is trying its best to earn money by featuring sponsors on the court, they still have plenty more issues to worry about. Of course, the concern about signal strength, subscription and reach remain a priority, since AksyonTV and Hyper’s limited coverage area hinders PSL’s ability to attract a major following.
For now, though, getting ads on the court is a nice start. If they can somehow solve this perennial issue of television coverage, they could become just as big a hit as rival Premier Volleyball League (PVL).
2 thoughts on “In 150 Words: TV5’s PSL Coverage Does the Right Thing with Ad Placement, Sort Of”
Parang PBA lang (ung basketball team and Oppo) ung ginagawang ad placement ng PSL…
The difference though is that legit na stickers ang nilalagay sa court kapag PSL. Eh sa PBA? Virtual logos na superimposed sa court at hindi makikita ng audience na nasa venue (only the TV audience will see this). What the PBA does is purely distraction dahil sa sobrang laki ng mga ito.