One of ABS-CBN’s underachievers for 2017 will mercifully end their run this week.
This Friday, the 188-episode run* of ‘Pusong Ligaw’ will come to a conclusion. While the series has had a long run typical of more recent ABS-CBN drama series, it had a rather up-and-down performance in the ratings.
‘Pusong Ligaw’ premiered on April 24, 2017 as the replacement to ‘The Greatest Love’. But instead of airing the series on the latter’s vacated timeslot, ABS-CBN made the decision to air ‘Pusong Ligaw’ as the leadoff drama on Kapamilya Gold, demoting ‘The Better Half’ to the second slot.
Initially, ‘Pusong Ligaw’ performed particularly well, averaging around 17-18% in the ratings during its first few weeks. However, the series’ ratings declined to around 15% by June, and after that it fluctuated between 12 and 15% for the remainder of its run.
One glaring reason for the decline of ‘Pusong Ligaw’ is the emergence of ‘Impostora’, the GMA Afternoon Prime series that premiered last July 3. By August, the latter overtook the former as the second highest-rated afternoon drama in the country, and while ‘Pusong Ligaw’ has had occasional moments of brilliance, ‘Impostora’ essentially dominated the matchup the rest of the way.
It also didn’t help that viewers grew tired of the ‘kabitserye’ formula that ABS-CBN emphasized of late. Let’s face it, the formula is becoming too stale and predictable, and having witnessed a few other successful ABS-CBN dramas that utilized a similar plotline, it was clear that ‘Pusong Ligaw’ simply lacked the punch and ‘it’ factor of previous series.
Nevertheless, despite all these deficiencies and concerns regarding quality, 188 episodes was still quite an achievement for ‘Pusong Ligaw’. For an unproven cast that starred Beauty Gonzalez, Bianca King, Raymond Bagatsing, Joem Bascon, Diego Loyzaga and Sofia Andres, making it through a long series is definitely an experience for a lifetime.
The last five episodes of ‘Pusong Ligaw’ should be one to remember. Amid these disappointments and criticisms, ABS-CBN should remain proud of how this series turned out.
*One episode of ‘Pusong Ligaw’ was reaired due to technical problems, while another episode was preempted due to the State of the Nation Address.
4 thoughts on “Pusong Ligaw to End Disappointing Run Friday”
Well, for the replacement serye, it will be Asintado (formerly titled Victims of Love), the serye that will star Julia Montes and Paulo Avelino. Aljur Abrenica has his first regular Kapamilya teleserye when he was cast in the role that was originally for JC Santos, and Shaina Magdayao will also be part of the series.
Will write about that later this week.
The interesting thing is that, somehow, for some reason, Pusong Ligaw actually recovered and even beat Impostora on a regular basis in its last week. Wonder what happened. Maybe it was Asintado hype?
Not that Asintado’s impending premiere helped. It’s possible that Impostora’s quality declined and that prompted viewers to switch back to Pusong Ligaw in time for the finale. Or viewers stopped watching and waited until the final week to finally get some sense of relief.