anime, cable TV, Japan, Philippines, television

Goodbye, Hero

Tomorrow will be the last day for Hero TV.

Hero, a cable channel of ABS-CBN affiliate Creative Programs Inc., will permanently sign off at 11:59 p.m. of January 31st. Similar to the case of now-defunct sister channels TAG and ABS-CBN Regional Channel, a ‘change of business direction’ is cited behind the closure of Hero.

Hero was first launched on November 12, 2005 and became the only channel in the Philippines to showcase Tagalized dubs of Japanese anime. The content of Hero ranged from classic anime titles (some of which were redubbed) first shown on ABS-CBN and other channels to new acquisitions fresh from its original Japanese airing.

But Hero is not exclusive to anime alone. Over the years, the channel also showcased tokusatsu programs (e.g. ‘Masked Rider’ series and ‘Shaider’) and even original programs produced by the network that focused on the cosplay culture and other anime-related news.

Just as Hero was starting to take off, however, a new digital free TV channel was being planned by ABS-CBN to eventually inherit its place. In 2011, Yey! was launched, and four years later, the ABS-CBN TVPlus digital TV box made its commercial debut.

Still, CPI soldiered on with Hero despite the presence of Yey!. Unfortunately, the growing sales of ABS-CBN TVPlus along with the rise of undubbed new anime on the internet necessitated cord-cutters to shift to these new medium, and as a result, Hero’s viability was put into question.

Sadly, such factors became too much for Hero, and in early January, CPI finally delivered the bad news. Hero would cease to exist whether its loyal fans liked it or not.

Regardless of how it ended, the 12-year run of Hero is worth remembering for Filipino anime fans. In the days leading up to its closure, Hero’s social media pages were flooded with appreciation posts, thanking them for their service in delivering Filipino-dubbed classic and fresh anime to their satisfaction.

Hero’s final call to arms should be a memorable one. But for those who still crave for more anime, there is Animax and AniPlus to deal with it, as well as Yey! for Tagalized ones.

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9 thoughts on “Goodbye, Hero

  1. Anonymous says:

    By the way, Hero TV’s FB page has been regularly updating its cover picture, at various times showing either a “download complete” message, heartbeats or a phoenix. What do you think could this mean? Some are suggesting that the channel might be revived somehow, perhaps in a more “geek-oriented” format that also includes e-sports, but that seems to just be speculation on the FB page. But is a revival of the channel, perhaps in a different format, possible?

  2. Anonymous says:

    Seems like the rumors were true: HERO TV the channel is dead, but HERO (the brand) will live on as an online portal focusing on anime, manga, and video games. So I guess they’re now the Philippine equivalent of Kotaku, or something.

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