Philippines, Sports, television

Liga Is the New Balls

CPI has a new cable channel in LIGA, which will eventually serve as the main home of the 2018 FIFA World Cup (Logo courtesy of Creative Programs Inc.)

ABS-CBN’s Creative Programs Inc. has a new cable channel anew.

Following the closure of TAG, ABS-CBN Regional Channel and Hero, CPI went back to work and quietly established a new sports-oriented cable channel called LIGA. The channel’s content will eventually be focused on the 2018 FIFA World Cup, but for the time being, it airs live and classic UAAP men’s basketball and women’s volleyball matches as well as the World Cup qualifiers.

LIGA is served to complement S+A, ABS-CBN’s free TV channel dedicated to sports. While ABS-CBN Sports is the current rightsholder for the World Cup, its main channel S+A may not be enough to shoulder the burden due to its other sports commitments both internationally and locally.

Thus an alternate channel was needed to pick up the slack. Enter LIGA, which is currently on test broadcast with an official launch soon to be announced.

This is not the first time that CPI decided to establish its own sports channel. During the ensuing controversy surrounding SkyCable and Solar Entertainment in 2008 regarding carriage of the latter’s channels, CPI appeased to the demands of some sports fans with the launch of Balls, which lasted seven years before CPI ended its broadcasts in favor of S+A.

But unlike Balls which catered more to the upper echelon of society, LIGA will be more mass-oriented in nature. This despite the fact that it will contain many of the events that Balls used to air.

Now that LIGA is about to be unleashed, one can only hope that this channel will benefit sports fans in more ways than one. Not only that, as the home of the World Cup this June, football fans will be more excited than ever to see their football heroes strut their stuff in the world’s biggest stage.

Good luck.