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New Trend: GMA Responds to It’s Showtime Going Overtime

Looks like a new trend in primetime newscasts has begun.

In response to ‘TV Patrol’ now airing at around 6:40 p.m. due to ‘It’s Showtime’ exceeding beyond its allotted time, GMA countered by having rival newscast ’24 Oras’ air 10-20 minutes later than its previous timeslot. To do that, GMA intentionally allowed one of its programs to go past its duration.

That turned out to be the teleserye ‘Ika-6 na Utos’, which usually airs for only 45-50 minutes at best. But Wednesday afternoon (see episode hashtag below) saw ‘Ika-6 na Utos’ go beyond its usual running time and air for 80 minutes, uncharacteristically long for a teleserye.

GMA’s version of Vice Ganda and company excessively talking for minutes came by way of long commercial breaks. But much like what ABS-CBN allowed (whether intentional or not) ‘It’s Showtime’ to do, isn’t this a little too much for viewers to take?

Consider this: ‘It’s Showtime”s archrival ‘Eat Bulaga’ is only given 2 1/2 hours of airtime by GMA from Monday to Friday due to its blocktimer status. GMA can’t obviously loosen this rule because even Antonio Tuviera is strict enough to enforce such a ruling.

They also cannot allow ‘Wowowin’ to go past its allotted time and go live because of Willie Revillame’s past controversies. The onus fell on one of GMA’s afternoon teleseryes, and that turned out to be its highest-rated program ‘Ika-6 na Utos’.

This is definitely a bad case of ‘fight fire with fire’. The recent shenanigans of ABS-CBN and GMA dragged its other programs down, and it also affected the airtimes of the respective networks’ late-night newscasts in ‘Bandila’ and ‘Saksi’.

If this game of one-upsmanship continues, both ‘TV Patrol’ and ’24 Oras’ might end up airing at an uncharacteristically late timeslot of 7:00 p.m. Not a good way to kick off the primetime slate.

But at least there are earlier primetime newscasts that viewers can tune in to. The choices include PTV-4’s ‘PTV News’ (if viewers can tolerate Erwin Tulfo’s biased reporting), CNN Philippines’ ‘News Night’, Net 25’s ‘Mata ng Agila’, UNTV’s ‘Ito ang Balita’ and even ‘Top Story’ of the ABS-CBN News Channel.

Apologies to T5N’s ‘Aksyon Prime’, but its timeslot inconsistencies are too much to handle. But regardless of that, alternatives in primetime news are worth the time and money.

Still, ABS-CBN and GMA should know all too well that time is precious. They could at least adjust this new trend in primetime programming, but they need to stop allowing its programs to go overtime so as not to compromise the patience of viewers.

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